All signs point to 2026 as the year of agentic artificial intelligence, which is gen AI capable of completing real-world tasks instead simply generating content. Agentic AI has already played a major role in the next-generation automation of companies, increasing productivity while reducing costs. The launch and rapid adoption of the model context protocol (MCP), an open, universal standard for connecting AI applications to other systems, was arguably the most significant development in 2025. Over half of the companies surveyed have already explored or implemented emerging agentic AI standards such as MCP and A2A.2025 saw the launch and maturation a multitude of agentic business automation and mainstream agentic consumer offerings by Google, OpenAI and Visa. Phocuswright will bring its insights-driven expertise at Phocuswright Europe, which takes place 15-17 June 2026, in Barcelona. This event will bring together executives and leaders in the travel industry to examine where gen AI, agentic AI, and other AI technologies are already delivering real value, how budgets have been shifted to support them, as well as what’s preventing organizations from scaling. Phocuswright Europe is the perfect place to learn and network with the brightest executives in the industry as agentic AI grows. The program, speaker list and attendee lists represent the biggest names of travel. Nearly half of the attendees will be C-level executives, presidents or partners, who are the decision-makers.
85% of the people in charge will be at director level or higher: Those with budgets, influence, and vision. Deals begin to take root. Strategies are stirring. The right conversation can change everything. If you want to stay ahead, you must be in this room. Register before 30th April and save EUR300 on your tickets.
