The Guatemala Tourism Institute has launched Guatemala Insider. This new online training platform is available to travel agents and advisors. The platform was developed in partnership with Equator and Travel Uni to help travel professionals confidently sell Guatemala to their clients. Participants can test their expertise and gain practical insights to create unforgettable itineraries. This initiative is a first for INGUAT, and marks an important step towards raising awareness of Guatemala in the travel trade worldwide. The platform’s interactive AI chatbot is a key feature. It allows partners to ask questions regarding travel to Guatemala and uncover deeper insights. It also generates tailored itinerary ideas for clients who are interested in active adventure or culturally immersive trips. Claudia Coronado is the Head of Operations and marketing Department at INGUAT. She says: “Guatemala Insider is a significant milestone for INGUAT. It gives travel professionals a way to understand and sell our destination in a fun and interactive manner. Through the platform, travel professionals can explore our rich culture, vibrant communities and breathtaking landscapes. We are proud to introduce a tool that showcases the best of our country and inspires more travellers to discover what makes Guatemala truly unforgettable. We are proud to introduce a tool that showcases the very best of our country and inspires more travellers to discover what makes Guatemala truly unforgettable.”Partners who complete the course by 30th May 2026 (23:59 GMT) will be entered into a prize draw to win a six-night trip for two to Guatemala. The prize includes international flights, domestic flights, accommodations, activities, and transfers. One winner will be chosen from among eligible participants in the UK, Ireland Spain, Mexico Germany Austria Switzerland Canada and the US. The prize can be redeemed from 30th July 2026, with flight requests to be submitted at least one month prior to travel.The Guatemala Insider programme can be found here: https://www.guatemalainsider.com
