Mary J. Blige, the R&B superstar and global star who is a part of the Burger King family, still hasn’t been happy with her spot from a 2012 Burger King advertisement. Some critics claim that the production, in which the Grammy-winning singer sang about chicken, perpetuated harmful stereotypes. This sparked backlash, and both Blige, and the fast food chain, issued public apologies. The “Enough Cryin” singer has opened up about the impact of the controversy on her career and personal relationships. Some social media users seem confused by her strong reaction.
Mary J. Blige “Would Never Laugh” Over What Happened Between Her And Burger King in 2012
Mary J Blige Still Don’t Like That Unfinished Burger King Ad In 2012 pic.twitter.com/3Qnc3Ai24I– Shawn K The King (@SKTheKingYT) April 18, 2026
Blige, in an interview with Scott Evans recalled the commercial in which she sang “crispy fried chicken, fresh lettuce and three cheeses wrapped in a tasty tortilla” and said that she had never found the scene amusing.
“I would never laugh because my true, honest supporters did not find that sh-t funny,” she said. “The entire way that s— went down was wrong.”
Blige even went further and implied that Burger King had slighted her in the process. “The way they shot the video was wrong. She said that it was planned to happen exactly as it did in the media.
Mary J. Blige: ‘I learned a lot’ from her BK commercial
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The commercial is now a viral meme shared on TikTok, Instagram and other social media platforms. Blige admitted that the situation was far from funny, but she also said that it had made her a better person. “It is still not funny to me because I was deeply affected. “I learned a lot,” she said.
Blige emphasized her point by insisting that the commercial is “not f*cking funny.” She acknowledged, however, that she could not stop people from enjoying it.
“The bottom line, my fans were confusing.” She added, “The real, true fans,” before revealing that her representation had done little to stop her filming the ad. “Everyone dropped the ball and I’m holding it all.” “It was a learning curve but it’s still not funny,” said she.
Mary J. Blige Lost Close Friends Over Her Burger King Commercial
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Burger King pulled their promotion within 24 hours after the commercial aired. Blige’s damage was already done.
“A lot of so-called my friends are no longer around. I was like a virus to people. “Nobody wanted to be associated,” she said. “This is how I learned that I go to places where I am celebrated. They treated me like I was some kind of disease.
Blige apologized in 2012 for her role, telling TMZ she didn’t realize Burger King would release the unfinished version of the ad.
In her statement, Queen of Hip-Hop Soul acknowledged the way the ad may have made her supporters feel. She maintained that she had no idea what was coming.
Burger King also released a statement saying that the ad had been pulled due to an issue with a contract. “We apologize to Mary J., and all her fans, for airing an advertisement that was not final,” said the company.
Fans Share Their Reactions after Learning Blige Facing Intense Backlash over BK Ad
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Social media users have reacted to Blige and Evans’ interview, expressing confusion at the seriousness of her response.
Someone wrote “Not all of you collectively confused about why there was a backlash”, while another said “Lost Friends? Over a silly Burger King ad? “Losing them as friends was a blessing.”
A third user wrote: “Am I alone confused about this situation? I have no idea what anyone would be upset about.” And a fourth user said, “I saw this commercial when I was today’s age.”
Others tried to reassure Blige about the commercial’s safety. Someone wrote, “Everything’s not funny, but THIS, THIS is funny.”
Blige Snapped At A Fan During A Previous Tour
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Blige made headlines in 2019 after she was seen on camera clapping at a fan during her “Royalty Tour” who had apparently disrespected the singer.
According to The Blast a heckler was allegedly telling Blige “shut up the f-ck” during her performance, prompting her bold statement.
“… “And for the person who’s been here all night telling Mary to shut the f*ck up, YOU shut up the f*ck up,” she screamed. The Mary J. Blige’s Heated Reaction About Viral Burger King Commercial has Fans Confused originally appeared on The Blast
