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Meghan Markle’s ‘Deliberate’ Business Move Hints At Her Brand’s Possible Struggles In The US, Expert Reveals

​Meghan Markle’s move to trademark As Ever in Australia ahead of a visit with Prince Harry has sparked questions about the lifestyle brand.. Experts say expansion may reflect slower-than-expected U.S. growth, especially after Netflix stepped back.. Despite strong indications of a global expansion, a spokesperson for Meghan Markle’s lifestyle brand remained while addressing the growing speculations.. Why Filing An Australian Trademark Could Signal Challenges For Meghan Markle’s As Ever. James Whatling / MEGA. After recently filing a trademark for her As Ever brand in Australia, just ahead of an upcoming visit with her husband, Prince Harry, Meghan’s latest business move is sparking fresh questions about the state of her lifestyle venture.. Speaking to Page Six, PR expert Kayley Cornelius described the expansion as both strategic and potentially reactive.. “Meghan Markle filing a trademark for her As Ever lifestyle brand in Australia feels like a very deliberate move, but it also points to a bigger picture when it comes to how the brand is currently performing in the US,” Cornelius said.. According to the expert, entering a new market like Australia could suggest the brand isn’t “delivering the level of success” expected in the United States.. She also pointed to reports that Netflix has stepped back from its involvement, which may limit As Ever’s ability to scale locally, particularly when it comes to launching new products or growing the brand in a meaningful way.. “In that context, branching out into a new market starts to feel less like a choice and more like a necessity to avoid the brand stagnating,” Cornelius added.. Experts Say Australia Holds Big Potential For The Duchess’s As Ever Expansion. MEGA. Despite concerns, Australia presents clear potential for Meghan. Cornelius noted that the country’s lifestyle trends and consumer habits align well with As Ever’s identity.. In addition, the public’s perception of Harry and Meghan is generally more neutral, which could make it easier to build trust and connect with a new audience.. “It is a market where they are already well known, but perhaps not as heavily scrutinized,” Cornelius noted.. Timing, too, she noted, appears to play a role. “Launching or introducing the brand in Australia alongside that kind of high-profile exposure is a smart way to generate interest and momentum,” Cornelis said.. She continued, “It is not just about cracking a new market, it is also about creating an opportunity to bring in new revenue streams and potentially attract further investment at a time when that may be needed.”. Even so, the expert stated that the expansion carries weight. Success in a receptive market like Australia could seemingly open doors for global growth. On the other hand, if the brand struggles to gain traction there, it may raise broader concerns about its long-term direction.. “In that sense, this expansion feels very much like a make-or-break momen  

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Entertainment

Mick Fleetwood Says ‘I Do’ For The Fifth Time At 78 Years Old

​Mick Fleetwood is once again celebrating love, tying the knot for the fifth time. The Fleetwood Mac drummer had previously been married four times to three different women, with his most recent divorce finalized in 2015. He now seems to have rediscovered happiness, starting a new chapter with his longtime partner, Elizabeth Jordan. Fleetwood reportedly married in secret, and the South Pacific seems to be working its magic as he and his beloved Elizabeth embark on a honeymoon, crafting unforgettable moments. Sunshine, health, and joy accompany the news as Fleetwood marks the wedding on social media.  

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Taylor Swift Wedding Details Leak Despite Tight Security

​Taylor Swift is gearing up for one of the year’s most buzzed-about celebrity weddings, but despite her attempts to maintain tight control, crucial details have already leaked. The pop icon and her fiancé, Travis Kelce, are said to be organizing an extravagant summer event featuring rigorous privacy measures and a selectively chosen guest list. Even so, sources reveal that no plan is foolproof, giving fans an uncommon peek at Swift’s upcoming nuptials. Taylor Swift Enforces Strict Privacy Rules as Wedding Preparations Advance. Danny Mahoney/Wynn Las Vegas/MEGA. Taylor Swift and Travis Kelce are reportedly set to wed on July 3, a significant step in their widely watched romance. A Daily Mail report claims the pair took extensive steps to keep their wedding private, mandating that guests sign an NDA when responding to save-the-date invites. Even so, some details leaked publicly. Insiders indicate the couple feels “disappointed” about the breach but won’t pursue lawsuits. They’re continuing preparations, prioritizing a memorable and contained celebration. Swift Opts for New York Instead of Anticipated Rhode Island Location. MEGA. Although many fans expected Taylor Swift to host her wedding at her famous Rhode Island mansion, insiders reveal the ceremony will occur elsewhere in New York instead. The precise location is being kept secret, but it’s characterized as an arena- or museum-style venue, hinting at a lavish and unconventional backdrop. This choice reflects the singer’s strong ties to New York City. Over the years, she has developed a substantial real estate presence in Tribeca by merging several properties into a single vast residence. She has also owned a townhouse nearby and a spacious loft in the same area. More than just real estate, the city has been pivotal in her creative endeavors. From her hit “Welcome to New York” to the fan-favorite “Cornelia Street,” Swift has frequently drawn inspiration from the city she now calls home. Taylor Swift Plans Indoor Ceremony To Maintain Control And Privacy. imageSPACE / MEGA. One of Taylor Swift’s top priorities seems to be keeping complete control over her wedding setting. Sources indicate she has opted for an indoor venue to sidestep the uncertainties of outdoor events. “It’ll happen indoors somewhere,” one insider revealed, explaining that the 36-year-old aims to dodge the issues seen at other celebrity weddings. The source noted that “Taylor doesn’t want it to resemble Selena’s wedding,” alluding to Selena Gomez’s outdoor event in California. Reports suggest the main worry is that outdoor locations complicate efforts to ensure privacy.  

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Dax Shepard Sobs Over Kristen Bell’s Touching Gesture Before Father’s Death

​Dax Shepard shared details of a poignant moment with his wife, Kristen Bell, including a heartfelt gesture she made amid a tough time prior to his father’s death in 2012. The actor contemplated how the moment arrived amid profound emotional turmoil, underscoring the subtle support that aided him in navigating the ordeal. Kristen Bell Surprised Dax Shepard During A Trying Time. Das ist die Lumeimages/MEGA. During a live interview with broadcast journalist Anderson Cooper at the New Orleans Book Festival, Dax Shepard opened up about grieving the loss of his late father, Dave Shepard. Dave succumbed to small-cell carcinoma, a fast-spreading form of lung cancer, in December 2012. Shepard then recounted how Kristen Bell, his fiancée at the time, offered her support during that difficult period. The actor and podcast host, wiping tears from his eyes, recalled struggling to manage his emotions. Shepard’s father’s friends kept coming and going from the Detroit hospital to say their final goodbyes, and though he recognized their good intentions, Shepard resented not getting a private moment with his dying father. The actor then phoned Bell, who was in L.A., to describe the situation and express how overwhelmed he felt. I was grumbling, and she replied, “It’s fine.”  

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Mark Hamill Breaks Silence On Lucasfilm Leadership Change

​Mark Hamill, the actor famed for portraying Luke Skywalker in the Star Wars series, has always been outspoken with his views. Lucasfilm and Disney recently underwent a leadership shakeup. In January 2026, Kathleen Kennedy resigned as Lucasfilm President, and was succeeded by Dave Filoni and Lynwen Brennan. In March, Josh D’Amaro officially took over from Bob Iger as Disney’s CEO. Many fans are curious about how these changes could affect the franchise’s future, but Hamill appears untroubled.

During a promotion for his new role with The Lego Group, the 74-year-old actor commended Dave Filoni—who collaborated directly with George Lucas on the animated series The Clone Wars— in an interview with USA Today. Hamill said that Filoni grasps the franchise so well and that he can’t think of better hands to helm the galaxy far, far away. He also praised the great stuff Filoni has created, such as The Mandalorian and The Book of Boba Fett, both featuring a young Luke Skywalker. “George was a mentor to Dave, so he knows George’s sensibility,” Hamill added.  

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Entertainment

Mark Wahlberg Reveals Influencer Who ‘Didn’t Do Much’ In 4 AM Club Challenge

​Mark Wahlberg, renowned for his commitment to fitness, is now spreading that enthusiasm through a new YouTube series that highlights his rigorous daily workouts and features tough celebrity guests. The show, titled the “200 AM Club Challenge,” gives viewers a peek into his disciplined routine and the demanding pace he sets for participants.

Wahlberg announced the project in late March, and two weeks later TMZ spoke with him about it. During the interview, he called out influencer-turned-comedian Druski, whose real name is Drew Desbordes, as the celebrity who put in the least effort. Wahlberg said Druski didn’t really do much during the challenge and often seemed absorbed in his phone.

Druski’s own involvement in a version of the “200 AM Club Challenge” has not yet been released, and it’s unclear whether he participated for laughs or took it seriously. In past appearances, the influencer had trained diligently, including taking part in a Nike Run event in 2024.  

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