Alaska Airlines returns to the desert as the official airline for Coachella and Stagecoach, reclaiming the spotlight for one of the year’s most eagerly awaited cultural events. Following a stunning debut last year with an activation that drew thousands of festival attendees, Alaska is elevating the experience once more with a daring, immersive setup crafted specifically for Coachella and Stagecoach. From Weekend One of Coachella onward, Alaska invites music fans to escape the heat and enter a whole new realm.
As soon as guests step into Alaska’s activation, they are whisked “35,000 feet in the air” — a complete sensory getaway inspired by soaring above the clouds. Every element has been carefully reimagined, featuring surprise design touches and Instagram-worthy spots that spotlight Alaska’s latest international hotspots, like London, Rome, Tokyo, and Seoul. Since no epic festival getaway is complete without positive energy and top-notch service, Alaska delivers its renowned hospitality to the desert. Festivalgoers can relax with complimentary drinks and snacks from Alaska and Hawaiian Airlines at select times, while taking a break between performances. And for the first time at Coachella, attendees can enjoy Alaska Airlines’ high-speed Wi‑Fi — normally available in the sky, but reimagined exclusively for the Alaska Airlines activation on the ground — at one of the world’s largest music festivals. Guests can stay connected and online as they post, stream, and share every moment live in real time, getting a taste of the in-flight Wi‑Fi experience right on-site.
Thanks to Alaska’s continued investments in connectivity and its collaboration with T-Mobile, passengers can access complimentary onboard Wi‑Fi on select Alaska Airlines and Hawaiian Airlines flights. Alaska and T-Mobile are teaming up to ensure travelers stay connected no matter where they are—making every trip, including festival outings to the desert this season, smoother and more fun. Before returning to the music, Atmos™ Rewards members can visit Alaska’s special prize setup, where drawing a vibrant orb from the ball machine offers a shot at winning epic rewards, such as roundtrip tickets to any Alaska destination.
