You don’t need us to point out that ’90s nostalgia has reached an all-time peak (call it the Love Story effect). Google Trends shows an 82 percent rise in searches for ’90s haircuts over the past year, led by the layered chop popularized by Jennifer Aniston as Rachel Green on Friends. Bouncy blow-dries inspired by OG supermodels or straighter locks with a grunge vibe were hugely popular back then, and they’re once again making a comeback. Earlier this month, Bella Hadid was seen with relaxed crimpy waves, while actress Sadie Sink rocked a wispy fringe at the BAFTAs that evoked ’90s Nicole Kidman. This summer, ’90s haircuts and hairstyles are taking over every beauty moodboard, from midi cuts to pixie crops and bobs. Check out some of Vogue’s favorites and their modern equivalents below. Sleek bob. Instagram. com/ @shanayakapoor02. The sleek, straight bob popularized in the ’90s is perfectly on trend for summer. A contemporary take on the style was recently spotted on Balmain’s spring/summer 2026 runway and at various international award shows. Choppy pixie.
