Ascend Collection, an upscale soft brand of Choice Hotels International, Inc. and the first and largest soft brand in the upscale segment, has surpassed its 500th property milestone with the opening of new hotels including The Harrison Hotel in Downtown Hollywood, Florida and The Gould Hotel in Seneca Falls, New York. Together, these additions underscore Ascend Collection’s continued momentum and reflect the brand’s commitment to delivering guests one-of-a-kind, locally inspired stays that celebrate the individuality of each destination.
