Priya Patil has been the creative force behind Amitabh Bachchan’s wardrobe since Kaun Banega Crorepati Season 10, an experience she says, “has shaped my own approach as a designer.” Over nearly 20 years, the fashion designer has dressed numerous other celebrities, including Ranveer Singh, Ranbir Kapoor, Hardik Pandya, and Sachin Tendulkar. Ask her who she feels carries her designs the best, and she responds, “For me, it has never been about who wears it best, but how the design aligns with the narrative it is created for.”In this exclusive interview, Priya talks about her design her journey, what makes her stand out, myths about men’s fashion, her debut at Paris Fashion Week, and her latest luxury collection. Read the edited excerpts below:Q: Congratulations on your debut at Paris Fashion Week. How was the experience?Priya Patil: It was truly a dream realised. Every designer aspires to present on a global platform, and debuting in Paris made it incredibly special. Arriving there amid global uncertainty, managing logistics, and preparing the collection within a tight timeline was challenging. However, bringing everything together and presenting it on such a prestigious stage made the journey deeply rewarding. Seeing the collection come to life and receiving a positive response left me feeling both grateful and fulfilled.Q: Take us through your latest luxury menswear collection showcased on the global runway.Priya Patil: The collection is built around three distinct narratives. Lofty Luxe focuses on structured silhouettes and sculpted luxury. It leans towards occasion wear while remaining versatile enough for both day and evening. Fabrics such as fine wools, silks, and jacquards elevate the formalwear experience. Relaxed Luxury shifts the focus to comfort, moving away from rigid structuring and heavy fusings. It embraces fluidity and ease, using soft cashmeres, linens, and cottons to create refined yet effortless formalwear. The Spirit Edit is a bold and expressive segment of the collection. It features bold separates and statement pieces, including bomber jackets, designed for individuals who use fashion as a form of self-expression. Together, these narratives form ‘The Modern Heir’ – a reflection of the new-age man who values individuality, versatility, and self-expression.Q: You launched your label in 2023 and have been an integral part of the fashion world ever since. Tell us about your journey – the ups and the downs.Priya Patil: My journey in fashion spans close to two decades, with nearly 10 years in the Indian film industry. Over time, I discovered my true voice in menswear and identified a clear gap in the market, particularly in formalwear. It often felt polarised between heavily embellished pieces and very minimal suiting. I wanted to bridge that gap by creating a balance between luxury and wearability, which led to the launch of my label in 2023.Every designer aspires to present on a global platform, and debuting in
