Egypt arrived at ITB Berlin this week with more than a pavilion presence—it came with a statement of intent. After delivering a roughly 20% jump in international arrivals over 2025, the country has emerged as one of the Middle East’s standout tourism performers, and it is using the world’s leading travel trade show to underline just how far its recovery has evolved. In a region experiencing some of the fastest post‑pandemic tourism growth globally, Egypt’s resurgence has been defined by scale, confidence and a renewed clarity of product. Airlines have rebuilt capacity, tour operators have expanded programmes, and hoteliers are reporting sustained demand across both leisure and cultural segments. But if there is one development that has re‑energised the market conversation, it is the long‑awaited opening of the Grand Egyptian Museum.
