Within the initiative, a chosen group of international travelers will be invited to spend a week in Finnish Lakeland (Image source: @ourfinland/Instagram). Finland, the world’s happiest nation, is truly a dream come true. From snow-capped landscapes and Santa Claus’ village to the picturesque Lakeland region ideal for northern lights viewing, the country provides a diverse array of experiences for adventurers. To mark this recognition, Visit Finland—the nation’s official tourism site—is inviting visitors to immerse themselves in its lifestyle via a distinctive 7-day challenge that urges travelers to “chill like a Finn.” Discover your state of happiness this June in Finnish Lakeland, the world’s coolest lake region. Finland’s Lakeland, Europe’s biggest lake region, is the perfect summer getaway for the world’s happiest people,” the website stated. View this post on Instagram. As part of the initiative, a select group of international travelers will be invited to spend a week in the Finnish Lakeland, a region celebrated for its expansive natural beauty—sparkling lakes, thick forests, and endless rolling hills. “More and more international tourists are visiting Finland in pursuit of the secret to happiness, but Lakeland remains an undiscovered treasure for many,” said Heli Jimenez, senior director of international marketing at Business Finland, in an interview with Euro News. It’s the region that Finns themselves head back to for genuine relaxation, and the ideal spot for anyone seeking to escape the clamor of daily life. The campaign includes a video that embodies the spirit of a Finnish summer.
