Matador Network’s GuideGeek AI travel tech has teamed up with ExploreNB to introduce Explora, an AI-driven chatbot that makes trip planning for New Brunswick simple and assured for visitors. Launched in early 2025 and now expanded more widely, Explora delivers instant, conversational responses to travel and tourism queries about the province. Utilizing GuideGeek’s award-winning AI platform, this tool has created thousands of online conversations with potential visitors.