It’s a feeling that is becoming more and more familiar. Open Instagram in the morning to see a sculptural dress with three-dimensional fabric waves unfurling from the body. It’s almost like the gown is in motion. You know what you are looking at, even though it seems futuristic and fantastical. The headline says: [insert name of celebrity] at [insert name of event]. The list of celebrities keeps growing, from Shakira to Serena Williams. Gupta showcased a mix of eveningwear, couture, and menswear at the Hyderabad Fashion Week, with an emphasis on what Harrods in London has been buying. “Most of what we are showing is a Harrods Edit,” he says. “They sell evening gowns, dresses, and even our beaded garments to their customers worldwide really well. It just felt like the right moment.” It just felt right.” Courtesy of the brandVogue India spoke with Gaurav Gupta ahead of the showcase to discuss creative challenges, calculated risk, and why authenticity is so important. I enjoy the challenge of creating something that is wearable by more people while still retaining GG magic.
