Today marks the official debut of Beckons, a new experiential luxury hospitality brand uniting the award-winning Baillie Lodges and Tierra Hotels portfolios. Beckons is built around journeys of discovery for curious travelers seeking deeper connection to place, culture, and the natural world. Through a growing collection of lodges in some of the world’s most rare and remarkable destinations, the brand is guided by a regenerative approach to luxury travel, one that goes beyond sustainability to create positive, lasting impact for landscapes, wildlife, and the communities who call these places home. Cultivating a global footprint of lodges with an average of just 25 suites offering a truly personal guest experience, Beckons launches with nine locations across four continents and a commitment to growth over the coming months.
