Loews Hotels & Co today announces the launch of Alchemy by Loews Hotels, a brand-wide beverage program crafted to transform cocktails and Free Spirited offerings into a transportive moment shaped by creativity and attention to detail. Inspired by botanical apothecaries and the art of intentional craft, Alchemy by Loews Hotels introduces thoughtfully composed drinks layered with subtle sensory elements that enhance flavor, mood, and connection, while showcasing the mixology prowess of the Loews beverage team.
