A PR expert has warned that Meghan Markle’s lifestyle brand As Ever may face issues despite growing website traffic.. While visits rose by 36% between October and January, experts claim online interest alone does not guarantee long-term success, stressing the importance of sales conversions, repeat customers, and clear product planning.. Experts have also suggested that the Meghan Markle brand needs a stronger structure and alignment with her husband, Prince Harry’s, public image.. Article continues below advertisement. PR Specialist Flags ‘Strategic Issue’ For Meghan Markle’s As Ever Brand Amid Website Growth. James Whatling / MEGA. A public relations expert has weighed in on the progress of As Ever, warning that the venture may face a significant “strategic issue” despite signs of growing online interest.. The lifestyle brand, launched by the Duchess of Sussex in April 2025, has released several product collections since its debut and has gradually expanded its online presence.. Recent data suggests that traffic to the brand’s website has been increasing. According to analytics from SimilarWeb reported by Newsweek, the site recorded around 196,800 visits in October before climbing to roughly 268,200 by January. The rise appeared steady over the months in between, with December bringing in about 246,000 visits.. Article continues below advertisement. However, while those numbers indicate “solid growth,” PR and branding specialist Renae Smith cautioned that growing website traffic does not necessarily translate into long-term business success.. Speaking to the Daily Express, Smith said that a 36 percent increase in visits is a promising sign for a relatively young brand that does not operate through traditional retail channels.. Article continues below advertisement. Expert Says The Duchess’s Brand Needs’ Rhythm’ To Become A Serious Lifestyle Brand. ¡dehoy! Agency / MEGA. Smith emphasized that visitor numbers alone are not the most meaningful metric.. According to the expert, factors such as how many visitors actually purchase products, whether customers return for additional orders, and how inventory is managed will ultimately determine the brand’s sustainability.. “We’ve seen items sell out in minutes, including the recent bookmark that reportedly went in under a minute. That can mean high demand, but it can also mean extremely limited stock,” Smith said. “Without context, a one-minute sellout is just a headline.”. Article continues below advertisement. From a branding perspective, she explained that scarcity can sometimes be used intentionally to create excitement around a product launch. But if shortages happen repeatedly, it can begin to look less like a marketing strategy and more like a logistical challenge.. Smith also suggested that the brand still needs a clearer structure to develop into a fully established lifestyle label.. She pointed out that a successful and “serious lifestyle brand needs rhythm,” including scheduled product launc
