Meghan Markle‘s As Ever brand deal with Netflix reportedly left the company with millions of dollars in the hole.. Industry insiders and sources revealed that the streaming giant “cut a loss” after deciding to end their partnership with the duchess’s lifestyle brand, with many claiming there was no point in continuing the deal since Meghan’s cooking show will not be returning for a third season.. The latest report comes after Meghan Markle and her husband, Prince Harry, were called out in a bombshell exposé about their alleged struggles to find footing in Hollywood.. Meghan Markle’s Netflix Partnership Reportedly Ends In Loss: As Ever Brand Fails To Deliver Returns. ZUMAPRESS.com / MEGA. Meghan has come under severe scrutiny after it was revealed that her lifestyle brand As Ever’s partnership with Netflix had ended after less than a year.. The lifestyle brand launched alongside her series “With Love, Meghan,” which is not expected to continue into a third season.. Behind the scenes, insiders shared with Page Six that the streaming giant invested millions but saw limited returns, leading to a quiet exit from the deal.. “Netflix put millions behind this deal, and I don’t think they saw a return whatsoever. They just cut a loss,” a source said.. Others noted that there was no need for the streaming giant to maintain the lifestyle brand deal, as Meghan’s “With Love, Meghan” has also reportedly been canned.. Insiders Claim Some Netflix Staff Disliked Working With The Duchess on Her Show. MEGA. There are also murmurs of internal friction, with a Netflix staffer telling the news outlet that some individuals “did not enjoy working with Meghan on her lifestyle show.. However, the source also noted that “there is no love lost” between Meghan and many at Netflix since the end of “With Love, Meghan.”. The duchess herself once acknowledged the intense demands of building both a show and a brand, describing the process as “incredibly liberating” and “incredibly lonely.”. A Netflix source added they were surprised by the split, asking: “Why ever in the world would Netflix put all this money into the deal and then say the plan was to let it go after 11 months?”. They added, “You can try to spin it whatever way you want, but it’s just not true.”. Meghan Markle’s Relationship With Netflix Co-CEO Ted Sarandos. James Whatling / MEGA. Meanwhile, Netflix co-CEO Ted Sarandos, who originally backed the Sussexes with a reported $100 million deal in 2020, has consistently expressed confidence in Meghan’s cultural influence.. Though rumors of tension have circulated, representatives on both sides insist there’s been no major fallout.. Sarandos had previously praised the As Ever brand, telling Variety that Meghan is “underestimated in terms of her influence on culture” and calling the venture “a big discovery model” for Netflix.. While some within Hollywood suggested the working relationship had grown
