Although AI smart glasses are attracting more buzz, fresh Counterpoint Research data indicates the segment remains in its infancy. According to the tech market research firm, the smart glasses sector saw a 139% year-over-year increase in the latter half of 2025 versus 2024. Meta’s AI smart glasses portfolio deserves credit for the growth. Meta AI smart glasses are leading market growth. Both Gen 1 and Gen 2 Ray-Ban AI Glasses generated seasonal demand. Meta represented 23% of smart glasses shipments due to its new products, with its smart glasses being the top sellers. Both Gen 1 and Gen 2 Ray-Ban AI Glasses fueled seasonal demand, trailed by the Oakley Meta HSTN and Oakley Meta Vanguard, which made up more than 30% of Q4 2025 sales. CNET editors love the Meta AI glasses for more than just their AI features. The Ray-Ban Gen 2 glasses are praised for better battery life and video quality, while keeping the same design as previous generations, allowing reuse of old lenses if desired. Read more: Meta Ray-Bans, 6 Months Later: The Best AI Companion Happens to Be Camera Glasses. AI glasses are gaining popularity, though they remain expensive.
