Netflix CEO Ted Sarandos has ignited new rumors about Meghan Markle by discreetly unfollowing the Duchess of Sussex and her lifestyle brand on Instagram—a move that caught attention amid ongoing behind-the-scenes tensions and clashing stories. Ted Sarandos Quietly Unfollows Meghan Markle and Her Brand. Photo credit: David Acosta / Image Press Agency. The recent buzz started when it came to light that Ted Sarandos had quietly unfollowed Meghan Markle and her lifestyle brand, As Ever, on Instagram. The move reportedly coincided with Netflix distancing itself from the brand, sparking speculation about a possible link between the two. Sarandos had previously been one of the prominent followers when Meghan rejoined social media in early 2025. He was also following her business account, which first debuted as American Riviera Orchard prior to rebranding to As Ever. That said, both Meghan and the brand are now gone from his list of follows. Netflix’s Chief Content Officer, Bela Bajaria, reportedly unfollowed Meghan as well, fueling rumors of an internal shake-up. Notably, Sarandos’ wife, Nicole Avant, continues to follow Meghan on Instagram despite no longer following her brand. A Netflix insider informed the Daily Mail, “Nicole and Meghan remain friends.” Meghan’s Netflix Partnership Under Fire. MEGA / James Whatling. While the unfollowing by itself sparked curiosity, it occurs against a backdrop of increasing rumors about a potential chill in Netflix’s relationship with the Sussexes. Previously, Sarandos had publicly lauded Meghan, dubbing her “the rock star” at an event last year. That praise seemed linked to the hit 2022 documentary “Harry & Meghan,” which generated huge buzz, causing even minor items highlighted in it to sell out rapidly. Yet, a Daily Mail article claims the backstage dynamic has changed dramatically. It stated that Netflix executives purged Meghan and her brand with “Stalinist thoroughness,” hinting at a profound rift. Insiders also revealed that Sarandos and Bajaria had made unflattering private comments about the pair, though details weren’t shared. Meghan Markle Brand Exit Raises Questions. MEGA.
