Luxury travel is growing beyond its traditional ultra-wealthy base, creating new opportunities for brands with travel loyalty programs to capture a greater share of high-end travel demand, according to a new report from travel technology provider arrivia. The New Luxury Travel Playbook examines the circumstances under which aspiring luxury travelers—households with net worth between $100,000 and $1 million—are actively upgrading their travel. It explores how wealth, life stage and generation shape the definition of luxury.
