Omni Hotels & Resorts has announced an exclusive lifestyle collaboration with Peter Millar, the celebrated luxury lifestyle brand famed for its timeless American style and superior craftsmanship. This collaboration is a landmark achievement for both brands, marking Omni Hotels & Resorts’ first company-wide designer partnership and Peter Millar’s debut in the hospitality sector. “This partnership embodies the dynamic fusion of two brands rooted in heritage, quality, and enduring style,” said Michael Innocentin, Chief Marketing Officer at Omni Hotels & Resorts. United, we’re infusing fresh inspiration into the guest experience, rooted in our mutual dedication to thoughtful design, elegant comfort, and genuine hospitality. We’re thrilled to partner with Omni, which we’ve viewed as a natural match from the start due to our aligned values and aesthetics. “It’s an excellent chance to showcase our brand vision beyond our usual boundaries and amplify our influence in our hometown of Raleigh,” said Paul Nugent, Chief Marketing Officer at Peter Millar. United by a shared commitment to a refined, genuine ethos, Omni Hotels & Resorts and Peter Millar are transforming the convergence of luxury lifestyle and hospitality with bespoke branded suites at Omni La Costa Resort & Spa in Carlsbad, California, and Omni PGA Frisco Resort & Spa in Frisco, Texas. Launching in April 2026, the Peter Millar Suites will immerse guests in a realm of refined design and superior comfort, drawing from the apparel brand’s iconic style. Every suite will incorporate custom elements echoing Peter Millar’s unique vision, such as exclusive cashmere blankets drawn from the brand’s original sweater patterns, tailored pool table felt in its signature plaid, Phillip Jefferies’ Rivets wallcoverings featuring chrome details that homage denim hardware, logoed bathrobes and golf bags, putting greens, and a Transparent Turntable with speakers, complete with albums and curated playlists inspired by the brand. Ratio Eight coffee makers will offer a unique Peter Millar blend by Black & White Coffee Roasters, uniting two Raleigh-based brands to provide pour-over excellence with just a button press. Layered textures, custom finishes, and a neutral color scheme convey subtle luxury. Omni La Costa’s design draws from coastal California influences, while Omni PGA Frisco fuses contemporary Texas elegance. ADVERTISEMENT.
