Phocuswright’s Managing Director, Pete Comeau, announced today the program for Phocuswright Europe. The program highlights a curated program shaped by the priorities and pressures that define the travel industry today. This year’s program is focused on the real work that companies are doing in technology, from AI and agenticcommerce to identity and loyalty. It creates a place for leaders to learn from each other, compare approaches and move forward more confidently. The pace of change is creating a natural inflection point for the industry, and Phocuswright Europe is where executives come to find the signals that help them benchmark, recalibrate and act.”The Phocuswright Europe 2026 program features:ADVERTISEMENTTop executives from across the travel ecosystem, including leaders from Trip.com, Thayer Investment Partners, Microsoft, Amadeus, Hostelworld and moreInterviews with senior executives, such as James Waters (Chairman of Booking.com) and Dara Brady (Chairman of Marketing at Ryanair).
High-impact panels addressing critical industry issues, including:
The rise of agentic trade and its implications for travel
The influence of social and creator driven demand
As personalization, payment and platforms converge, loyalty is evolving.
Digital identity, privacy and trust in an AI-driven environment
Overtourism, sustainability, and destination strategy
Phocuswright research sessions deliver new insights on European consumers and startups, as well as tours & Activities.
Interactive sessions and case studies focusing on practical application and implementation
In addition to its on-stage programming, Phocuswright Europe is known for fostering meaningful connections among decision-makers, providing attendees with opportunities to engage directly with peers, partners and competitors.As the industry continues to navigate rapid technological change and shifting consumer expectations, the conference serves as a critical forum for leaders to share strategies, evaluate emerging trends and identify opportunities for growth.Phocuswright Europe 2026 will take place in Barcelona, bringing together a global audience of travel executives and innovators.To explore the full program and learn more, visit: https://www.phocuswrighteurope.com/Program/All-Sessions
