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Phocuswright Unveils Phocuswright Europe 2026 Program

Phocuswright’s Managing Director, Pete Comeau, announced today the program for Phocuswright Europe. The program highlights a curated program shaped by the priorities and pressures that define the travel industry today. This year’s program is focused on the real work that companies are doing in technology, from AI and agenticcommerce to identity and loyalty. It creates a place for leaders to learn from each other, compare approaches and move forward more confidently. The pace of change is creating a natural inflection point for the industry, and Phocuswright Europe is where executives come to find the signals that help them benchmark, recalibrate and act.”The Phocuswright Europe 2026 program features:ADVERTISEMENTTop executives from across the travel ecosystem, including leaders from Trip.com, Thayer Investment Partners, Microsoft, Amadeus, Hostelworld and moreInterviews with senior executives, such as James Waters (Chairman of Booking.com) and Dara Brady (Chairman of Marketing at Ryanair).

High-impact panels addressing critical industry issues, including:

The rise of agentic trade and its implications for travel

The influence of social and creator driven demand

As personalization, payment and platforms converge, loyalty is evolving.

Digital identity, privacy and trust in an AI-driven environment

Overtourism, sustainability, and destination strategy

Phocuswright research sessions deliver new insights on European consumers and startups, as well as tours & Activities.

Interactive sessions and case studies focusing on practical application and implementation

In addition to its on-stage programming, Phocuswright Europe is known for fostering meaningful connections among decision-makers, providing attendees with opportunities to engage directly with peers, partners and competitors.As the industry continues to navigate rapid technological change and shifting consumer expectations, the conference serves as a critical forum for leaders to share strategies, evaluate emerging trends and identify opportunities for growth.Phocuswright Europe 2026 will take place in Barcelona, bringing together a global audience of travel executives and innovators.To explore the full program and learn more, visit: https://www.phocuswrighteurope.com/Program/All-Sessions

  

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TravelNews

Ethiopian Airlines Converts Options of Six Boeing 787 Dreamliner Airplanes into Firm Orders

Boeing and Ethiopian Airlines have announced today that the airline has purchased six 787 Dreamliner aircraft as it fulfills its commitments under the landmark 2023 order. Ethiopian Airlines plans to use the 787-9 jets in order to expand its intercontinental flight network out of Addis Ababa, and to increase cargo capacity at a time when demand for long-haul flights is on the rise. The order is a sign of Ethiopian Airlines’ continued growth and readiness for future achievements. By increasing our fleet size, we can maintain operational excellence and passengers comfort.

  

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Guatemala launches travel trade training platform: Guatemala Insider

The Guatemala Tourism Institute has launched Guatemala Insider. This new online training platform is available to travel agents and advisors. The platform was developed in partnership with Equator and Travel Uni to help travel professionals confidently sell Guatemala to their clients. Participants can test their expertise and gain practical insights to create unforgettable itineraries. This initiative is a first for INGUAT, and marks an important step towards raising awareness of Guatemala in the travel trade worldwide. The platform’s interactive AI chatbot is a key feature. It allows partners to ask questions regarding travel to Guatemala and uncover deeper insights. It also generates tailored itinerary ideas for clients who are interested in active adventure or culturally immersive trips. Claudia Coronado is the Head of Operations and marketing Department at INGUAT. She says: “Guatemala Insider is a significant milestone for INGUAT. It gives travel professionals a way to understand and sell our destination in a fun and interactive manner. Through the platform, travel professionals can explore our rich culture, vibrant communities and breathtaking landscapes. We are proud to introduce a tool that showcases the best of our country and inspires more travellers to discover what makes Guatemala truly unforgettable. We are proud to introduce a tool that showcases the very best of our country and inspires more travellers to discover what makes Guatemala truly unforgettable.”Partners who complete the course by 30th May 2026 (23:59 GMT) will be entered into a prize draw to win a six-night trip for two to Guatemala. The prize includes international flights, domestic flights, accommodations, activities, and transfers. One winner will be chosen from among eligible participants in the UK, Ireland Spain, Mexico Germany Austria Switzerland Canada and the US. The prize can be redeemed from 30th July 2026, with flight requests to be submitted at least one month prior to travel.The Guatemala Insider programme can be found here: https://www.guatemalainsider.com

  

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Holland America Line Names New ‘Savour the Journey’ Tulip at Keukenhof Gardens

Holland America Line celebrated its 153rd Anniversary by naming its new signature tulip “Savour the Journey”. The ceremony took place at the iconic Keukenhof Gardens, in the Netherlands. The vibrant orange flower is a symbol of Holland America Line’s Dutch heritage, and its long-standing ties with Dutch culture, craftsmanship, and tradition.

The Savour the Journey Tulip, cultivated by KP de Geus and Maveridge International exclusively to represent Holland America Line, embodies the qualities that have long been associated with the brand, including elegance, warmth, attention to detail, and hospitality. Its vibrant orange petals and glowing centre embody tradition and vitality. They also echo the enduring relationship between Holland America Line, the Netherlands and its rich horticultural heritage.

“Our Dutch heritage is at the core of who we are and naming the Savour the Journey Keukenhof tulip is a meaningful expression,” said Nico Bleichrodt. Vice president, International Sales and Marketing, Holland America Line. “We are grateful for the chance to name this tulip, and for the care that went into its creation. It reflects our brand’s sense of purpose and how we invite our guests to experience the World.

The tulip’s official name was announced at a Keukenhof ceremony that brought together Holland America Line leaders and partners, as well as guests to celebrate the moment. The event traced Holland America Line’s year-long search for and adoption of the new tulip. It also highlighted the cruise line’s longstanding relationship and Dutch heritage with Keukenhof. The program culminated with a live sand art performance that revealed the name of the tulip, Savour the Journey. This was followed by the official dedication led by Captains Eric Barhorst, Jeroen Bajens, KP de Geus and Olympic medallist Joy Beune. The celebration culminated with a Champagne reception in the gardens.

Joy Beune, an Olympic medalist and one of the Netherlands most celebrated speedskaters brings a deep connection to the moment. Beune, a proud Dutch athlete and partner with Holland America Line, has been a part of the cruise line since 2025. She embodies its spirit of excellence, heritage, and forward momentum. Holland America Line has extended the maritime tradition of naming and welcoming ships into service with godparents to its signature tulip. Beune’s role of godmother for the Savour the Journey Tulip reflects the brand’s seafaring heritage while celebrating modern expressions Dutch culture.

Joy Beune said, “It is a special honor to be the godmother of this tulip.” “There’s no Dutcher than tulips or speed skating – both are part our national identity.” Holland America Line’s Dutch heritage is being celebrated in a meaningful manner. ‘Savour the Journey,’ which reflects my own mindset, is a great way to do this.

Holland America Line took part in the Bloemencorso Bollenstreek Flower Parade, which attracts around one million visitors every year. The cruise line participated in the parade for the first time in 1948, when it was first invited to celebrate its role in transporting tulips to the US. This year’s return is a continuation of a long-standing tradition.

Ferry Huurman is the director of operations at Keukenhof. “We are honored to continue our longstanding partnership with Holland America Line,” he said. “Flowers and tulips are deeply rooted into Dutch tradition. We always enjoy welcoming a new flower to our gardens. This celebration symbolises our shared Dutch heritage and the joy that tulips can bring to visitors around the world.

Holland America Line’s Dutch heritage continues today to shape the guest experience, especially on its Northern Europe Cruises departing from Amsterdam, Dover, and Rotterdam. The cruise line’s roots are brought to life on every journey, from Dutch Day celebrations aboard to regionally-inspired cuisine and enrichment. Cruise guests can explore the most historic ports of Northern Europe while sailing on selected Northern Europe itineraries. Itineraries include

* 7-Day Viking Trails and Celtic Origins: Edinburgh Evening Stay on June 14, 2026, Reykjavik – Rotterdam

* 14-Day Baltic and Scandinavian Capitals, 26 or 27 June 2026 — Roundtrip From Rotterdam or Dover

* 7-Day Norwegian Fjords & Hidden Gems, Sept. 5, 2026 — Amsterdam to Rotterdam

* 13-Day Fjords Tour of Norway, Sept. 19 2026 — Rotterdam – Dover

* 15-Day Arctic Journey and Northern Lights — Dover to Rotterdam, Oct. 15, 2020

* 7-Day Norwegian fjords and Sognefjord, 8 May 2027 — Roundtrip From Amsterdam

Consult a travel agent for more information or to book a Holland America Line cruise.

  

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#LETSGETLOSTWITHWIZZ: WIN A SEAT ON WIZZ AIR’S MYSTERY GETAWAY

Wizz Air’s Let’s Get Lost campaign, London’s local carrier, offers British travellers a chance to experience a holiday unlike any other.A group of 30 selected winners will fly from London Luton Airport to a destination which will remain secret until the arrival. The experience is designed as a way to showcase Wizz Air’s extensive network, with a particular focus on emerging destinations and culturally rich cities that are often overlooked by traditional hotspots. Over four days, the winners will participate in a curated itinerary that will bring the destination alive, from local cuisine and neighbourhood exploration to unique experiences that go beyond the usual tourist trail. The campaign is designed to encourage travellers to consider destinations with strong cultural appeal, while also offering great value. Winners will receive limited guidance on what to bring, in order to preserve the element of surprise. Tag @wizzair in your post and include #LGLLondon. The winners will be chosen at random. Entries open at 3pm BST Monday 20 April, and close at 2pm BST Friday 24 April. The winners will be contacted by phone and have the option of bringing a guest. Flights, accommodations and selected experiences are included. Wizz Air continues to connect UK passengers to a wide range of destinations across Europe and beyond, including a growing number of cities that offer an alternative to traditional holiday destinations.ADVERTISEMENTYvonne Moynihan, Managing Director at Wizz Air UK, said: “Let’s Get Lost is about encouraging people to step outside of their usual travel habits and discover somewhere new. Many destinations on our network offer incredible experiences, but are often overlooked. This campaign aims to bring attention to these places and highlight what makes them worth exploring. The only question left is where will Wizz Air lead you next? Let’s WIZZ!”Wizz Air previously hosted Let’s Get Lost campaign across Europe with flights to destinations like Antalya and Valencia. Each trip was designed to highlight different parts its network and inspire travelers to explore beyond what is obvious.

  

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Scenic Group appoints Shane Lewis-Riley as director of trade sales and partnerships

Scenic Group, encompassing Scenic Luxury Cruises & Tours and Emerald Cruises, has announced the appointment of Shane Lewis-Riley as director of trade sales and partnerships.In his new role, Lewis-Riley will lead the trade sales team, working closely with agent partners while also driving new ideas and generating incremental business through strategic partnership opportunities.Lewis-Riley joins Scenic Group at a pivotal time, as the business enters a significant phase of growth. Scenic Group, which is celebrating 40 years of operations, has announced its most ambitious fleet expansion since nearly a decade. Nine new river and ocean vessels are set to launch in 2026-2028. This investment will strengthen the company’s position in European and Asian markets while responding to the increasing demand for small-scale, ultra-luxury experiences. Based in Manchester, Lewis-Riley joins a newly formed UK Leadership Structure designed to support this new stage of growth. He joins newly appointed marketing directors Laura Gerrard (formerly of Merlin Entertainments) and Jane Witherington (formerly with Mamas & Papas). Lewis-Riley has previously held roles with Virgin Voyages, P&O Cruises and long-time digital director Eleni Kessels. Most recently he was director of trade distribution at Titan Travel.ADVERTISEMENTNichola Absalom said: “We are really excited to be building a team that will take the UK business to the next level. Shane’s extensive experience, his strong industry reputation, and his tenacious attitude to driving sales makes him a fantastic add-on. We are seeing a growing demand for alternative niche and personalised cruise experiences. Shane’s experience will be crucial in helping us capitalize on this momentum. I can’t wait for him join an already high performing team as we take the things up another level.” Lewis-Riley said, “I am thrilled to join Scenic Group during such a dynamic period of growth. I’m thrilled to be a part of a team that is already well respected, and to introduce new opportunities and strengthen partnerships. The product is exceptional and there’s a wealth of potential for agent partners to grow their businesses with us”For more information, visit scenic.co.uk / emeraldcruises.co.uk,

  

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