Crown Royal is stepping into the outdoors in a major way. For the first time ever, the whisky brand has teamed up with Realtree to launch a limited-edition camo capsule collection, reimagining its signature purple bag with Realtree’s instantly recognizable APX camouflage pattern. The collaboration marks a big moment for Crown Royal, transforming one of its most iconic brand elements into something entirely new while still staying true to its roots.. Rob Rausch Brings Outdoorsy Vibe To Crown Royal Camo Collection. Amber Asaly/Crown Royal. Leading the campaign is Alabama native Rob Rausch, whose laid-back personality and love for the outdoors made him a natural fit for the partnership. “This partnership brings together the things I care about most, like being in nature, spending time with my people and enjoying great whisky,” Rausch said.. He added that the collection reflects his everyday lifestyle, noting he often uses the cooler while hanging out outdoors, filling it with ice and enjoying Crown & Lemonades with friends.. The limited-edition drop includes a mix of wearable and functional items designed for both whisky lovers and outdoor enthusiasts. The collection features a reimagined Crown Royal Camo Bag, a collectible twist on the brand’s iconic purple pouch now updated with Realtree APX.. It also includes a camo hoodie and t-shirt, offering everyday comfort with an outdoors-inspired edge, along with a camo baseball cap designed for easy, casual wear. Rounding out the collection is the Crown Royal x Realtree Cooler, a 45-quart essential built for tailgates, road trips, and time spent outdoors.. Rob Rausch is already playing favorites when it comes to the limited-edition drop. When asked which item he’ll be reaching for the most, Rausch didn’t hesitate. “Probably the hoodie,” he told Parade. “I wear a hoodie basically every single day, whether it’s just to the gym, or in my house. I love a good hoodie.”. Crown Royal Gives Back With Donation To Purple Heart Foundation. Amber Asaly/Crown Royal. Beyond the aesthetics, the collaboration also gives back. Crown Royal is donating $20,000 to the Purple Heart Foundation, with additional proceeds from the collection supporting the organization’s Critical Assistance Grants program. The philanthropic element aligns with Crown Royal’s ongoing commitment to supporting veterans and giving back to the community.. Crown Royal Aims For ‘Authentic’ Feel With Realtree Partnership. Amber Asaly/Crown Royal. According to Crown Royal, the partnership was designed to feel authentic, not just another brand collab. “We always hear stories about what people do with their Crown Royal bags,” Hadley Schafer, Vice President at Diageo, said. “It was important that we made something with the right partners that would be cool and collectible.”. Realtree’s Tyler Jordan echoed that sentiment, noting the collaboration blends heritage, craftsmanship, and style in a way that resonates with both
