In a world where 68% of working adults crave better work-life balance and extreme wellness feels out of reach, Novotel has introduced the Novotel 37 Collective – a game-changing community of world-class athletes, culinary innovators, and wellness experts united by one revolutionary belief: small, sustainable changes compound into extraordinary transformations.. The Collective’s name reflects a powerful mathematical truth – just 1% improvement each day compounds to create 37-fold positive change over a year. This isn’t about perfection or radical lifestyle overhauls. It’s about proving that longevity and wellbeing are achievable through simple, enjoyable daily choices.. “We’re democratizing longevity,” said Jean-Yves Minet, Novotel Global Brand President. “For too long, wellness has been positioned as a luxury pursuit requiring extreme measures. The Novotel 37 Collective proves that extraordinary health and happiness come from small, consistent actions anyone can take – whether you’re traveling for business, planning a family vacation, or simply living your daily life.”. ADVERTISEMENT. Meet the Trailblazers Leading the Movement. The Novotel 37 Collective continues to grow, bringing together diverse and inspiring voices who embody the power of small, consistent improvements. Each member represents a different facet of the movement – from movement and nutrition to connection and sleep – demonstrating how 1% daily actions can transform wellbeing in joyful, sustainable ways.. Kauli Vaast – The 22-year-old Tahitian sensation didn’t just ride waves to Olympic gold at Paris 2024; he redefined what’s possible through disciplined daily practice and deep connection to nature. His approach to incremental improvement mirrors the ocean’s patient power.. Alfie Steiner – The plant-forward culinary revolutionary is transforming how we think about food, proving that delicious, nourishing meals can fuel both personal health and planetary wellbeing without sacrificing flavour or satisfaction.. Javier Pastore – The former Paris Saint-Germain maestro, celebrated for his extraordinary vision and technical brilliance, brings elite-level insights into mental clarity, strategic thinking, and the daily habits that sustained a world-class career.. Olivia Arezzolo – Olivia Arezzolo is Novotel’s Sleep Expert, Australia’s leading sleep expert and worldwide keynote speaker. With a best-selling book in 10 countries, Olivia translates sleep science into practical, actionable advice; and helps us use sleep as a strategy – for performance, leadership and longevity.. The Case for a Longevity Revolution. Novotel’s research reveals that travellers are actively seeking realistic, sustainable ways to enhance their wellbeing. Traditional wellness trends often require extreme commitments, but the data shows that small, consistent steps are what truly create long-term change. The Novotel 37 Collective aligns with this insight by offering pr
