The escalation of the Middle East conflict has triggered diverse and sharp drops in travel security perception across Gulf destinations, prompting early signs of demand diversion among European and US travellers towards closer-to-home and long-haul alternatives, according to latest analysis of Mabrian (part of Almawave – Almaviva Group). US travellers are particularly sensitive to security concerns, while neighbouring destinations such as Egypt, Türkiye, and Jordan are feeling spillover effects on traveller confidence.