Wyndham Hotels & Resorts is celebrating a major milestone: over 100 hotels now open across Mexico. The achievement caps a period of steady expansion in one of the Company’s key international markets, where in just five years, it has nearly doubled its footprint, adding locations in top leisure, business, and cultural destinations.. With a presence in more than 50 cities and 15 brands and a strong multi-brand pipeline of additional hotels under development, Mexico plays an important role in Wyndham’s international strategy. Powered by several years of steady domestic demand, international tourism, and sustained investment in major coastal and urban markets, Mexico continues to be a significant contributor to the Company’s international portfolio, which carries an average FeePAR premium of approximately 20% compared to the Company’s existing international system.. In 2025, Mexico welcomed roughly 47.8 million arrivals, generating nearly $35 billion USD in foreign exchange revenue—both up strongly year over year. With an aggressive goal of growing international arrivals by double digits over the next five years—the country is aiming to become one of the world’s top five most-visited destinations by 2030, helping create a powerful runway for Wyndham to capture even greater share in one of Latin America’s most vibrant travel markets.. “Mexico continues to be an important market for Wyndham and our brands continue delivering the performance owners and strategic partners rely on. That momentum is opening doors for us to grow in high-potential locations across the country. As we add new hotels, we’re staying focused on delivering exceptional guest experiences and supporting both Mexico’s iconic and quickly emerging destinations.”. — Gustavo Viescas, President, Latin America & the Caribbean, Wyndham Hotels & Resorts. ADVERTISEMENT. Driving Expansion Across Mexico. Wyndham’s growth in Mexico is driven by a focused strategy to expand where long-term traveler demand is strongest—across both established beach destinations and fast-growing business and industrial hubs.. The Company has built scale by growing in segments that resonate most with travelers and owners alike, including midscale, upper-midscale, soft-brand independents, all-inclusive and upper-upscale resorts. This includes the introduction of the Wyndham Alltra brand in 2021, which has helped meet rising guest demand for accessible, branded all-inclusive experiences in Mexico and beyond.. Wyndham has continued to accelerate its presence in Mexico through the long-standing collaboration of key operating partners who have driven growth for many years—particularly across primary and secondary urban destinations. Groups such as Alzen, with more than 1,300 rooms; Bel Air, with more than 700 rooms; as well as Optima, Grupo Hola, FibraHotel and Fibra Inn, have each played a critical role in strengthening Wyndham’s nationwide footprint.. At the same time, the Company
