Marca Chile, the organization responsible for promoting the country’s image abroad, has chosen ‘You Will See’ as the motto for its campaign, aimed at strengthening institutional and business relations, and generating strategic content, while also fostering a positive perception of the country. The initiative ‘You Will See’ began in São Paulo (Brazil) and has traveled to Madrid, New York and London. ‘You Will See’ focuses on four main pillars: innovation, tourism, clean energy, and gastronomy.