Munich Fabric Start Exhibitions GmbH is securing a strategically important date in the second half of July from summer 2023 and is bringing its main events forward by six weeks. Munich Fabric Start will now take place from July 18 – 20, 2023. The location will remain the MOC Munich. Bluezone, Keyhouse, and The Source on the Zenith grounds will be staged as two-day events (July 18 – 19, 2023).
“With the solution that has now been found, we are convinced that we can provide an answer to the most pressing questions of the industry,” Sebastian Klinder, managing director of Munich Fabric Start, said in a press release. “The date modifications and diversifications offer all our exhibitors a wide variety of opportunities to react in a targeted manner to new needs and changes in the market.”
“With our rescheduling, we are positioning Munich Fabric Start and Bluezone early in the trade show calendar. In terms of timing, the new date is thus perfectly set and integrates seamlessly into the existing events and rhythms. The new concept of View flanks the events with a late and a very early date and thus offers even more targeted presentation opportunities,” added Frank Junker, creative director for Munich Fabric Start.
From summer 2023, View will continue to take place twice a year, but with a new concept: for the first time as reView Autumn.Winter 24/25 from September 5 – 6, 2023 after Munich Fabric Start from July 18 – 20, 2023 and once as preView Spring.Summer 25 from November 28 – 29, 2023 before Munich Fabric Start in January 2024.
Another adjustment concerns The Source: after a successful first event last summer, this will go into the second round from July 18 – 19, 2023. In the future, the new one-stop solution for holistic fashion sourcing will be organised as a once-a-year event as part of the summer editions of Munich Fabric Start and Bluezone. New is the supplementary format ‘The Source-Studio’ during the January fair at MOC.
Keyhouse as Hub for Future Textile Innovations will take place every two days in future and is thus adapted to the rhythm of Bluezone. Bluezone and the international denim community see great potential in this step. The latest edition of the trade fairs organised by Munich Fabric Start Exhibitions GmbH from August 30 – September 1, 2022, not only celebrated the comeback of Munich Fabric Start and the international denim trade show Bluezone after the COVID-related adapted formats of the past seasons, but also marked the 50th anniversary of one of the most important European fabric fairs and leading business platform for the fashion and denim industry.
The positive, motivated, and ambitious mood of the trade fairs with inspiring novelties, innovative contents, and future-oriented themes also transferred to the industry: a total of 900 exhibitors from 40 countries welcomed more than 14,000 visitors and showed around 1,500 collections on a total exhibition area of 45,000 square metres; around 2,500 square metres more compared to the last pre-COVID edition in September 2019 and thus the largest event in its history.
The View Premium Selection show will be from November 29 – 30, 2022, at MVG Museum, St?ndlerstrasse 20, Munich. Show dates in 2023 for Munich Fabric Start are from 24 – 26, 2023; Keyhouse from January 24 – 25, 2023; Bluezone from January 24 – 25, 2023; and The Source Studio from January 24 – 25, 2023.
Munich Fabric Start Exhibitions GmbH is moving its main events six weeks earlier, to the second half of July, starting in summer 2023. The Munich Fabric Start trade show will now be held from July 18-20, 2023. The location of the MOC Munich will not change. The events at Bluezone, Keyhouse, and The Source will each last for two days.