There’s little in New York City that stops me in my tracks. But seeing the price of a rotisserie chicken on a newly posted menu in my Brooklyn neighborhood made me backstep, my mouth dropping open.. I texted the group chat: “How much do you think a rotisserie chicken costs at the cool new spot in my neighborhood?”. No one guessed anywhere close to $77, the listed price of a whole rotisserie chicken at Gigi’s, which is served with “roasted potatoes and a trio of sauces.”. The internet is already aflutter. When influencer Mike Chau posted that Gigi’s half chicken goes for $40, keyboard warriors raged. Even New York City Council Member Chi Osse (who represents a neighboring district), posted a rainbow-gradient, all-caps meme, “$40 Half Chicken at a Wine Bar? Really?” to over 8,000 likes.. Rotisserie chicken is the people’s protein, available both at grocery stores nationwide and some of the hardest-to-score tables in New York City. So what does a $77 rotisserie chicken say about the increasing wealth gap, the disparity between the leisure and working classes, and the overall affordability crisis that certainly irked those who balked at the price?. 6 Winning Meals Our Editors Make With Rotisserie Chicken. Like speedy lunch tacos, a halal cart dinner salad, and Vietnamese-inspired wraps.. Gigi’s chickens come from a small farm in upstate New York, which sells them for around $13 or $14 each. The bird is then brined, chilled for about 24 hours, and rotated in a specialty rotisserie oven. Before it cools, chef Thomas Knodell makes jus from the drippings. Organic Norwich Farm potatoes are served alongside the chicken.. Hugo Hivernat, the French restaurateur who owns Gigi’s, shares that all his employees are paid a fair wage, have paid time off and health insurance, and as an owner, he’s just an “everyday person, not driving a Porsche around the Hamptons.” Still, he thinks he may rebrand the $77 dish as a “chicken set.”. Despite the pricing controversy, Gigi’s booked up every April reservation immediately after it opened. This past weekend, walk-ins lingered on the sidewalk, eagerly waiting for standing room-only space at the window counters. Inside, the lucky ones feasted on chicken, $10 rice with drippings, and $19 glasses of orange wine.. “Maybe we gave the wrong perception, but this is a small sit-down restaurant, not a bodega,” says Hivernat. “Is it bad that we ended up having a half chicken at $40? Probably, yes, but this is how the inflation and the affordability crisis is coming through. It’s not our fault we have to do these prices.”. The price of rotisserie and roast chicken has long fascinated New Yorkers. A Reddit thread from last summer asks New Yorkers where to find the most expensive half chicken in the city. Answers include the $78 poulet rôti with foie gras jus, pommes Fifi, and salade verte at Chez Fifi, a ritzy brasserie in an Upper East Side townhouse. There’s also the $85 “half a gold