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SITA research finds aviation’s record technology investment hinges on one thing: data coordination

SITA research finds aviation’s record technology investment hinges on one thing: data coordination

SITA’s 2025 Air Transport IT Insights report finds that, while the air transport industry invested a record $50.8 billion in technology in 2025, a common obstacle keeps emerging: where data does not flow freely between systems and partners, that investment cannot fully deliver what it was designed to unlock. The cost of this data coordination gap is higher than ever now that the conflict in the Middle East continues to disrupt the industry at a global scale. Operators investing in closing that gap are building foundations that will outlast the current disruption.

“We are publishing this research at a moment when the industry is under significant pressure. Across every area we measured, the same constraint emerges: where data does not flow freely across systems and partners, investment cannot fully deliver what it was designed to unlock. That constraint carries a higher cost today, but also a clear opportunity to emerge stronger.” said David Lavorel, CEO of SITA.

Airlines and airports are increasing their investment in IT. In 2025, airlines committed $36 billion, or 3.6% of revenue, while airports raised their spend to $14.8 billion, representing 7.3% of revenue, up from 6.4% the previous year. The reason is consistent across both: eighty-three percent of airlines and 89% of airports say data-driven decision-making is a strategic priority, a clear signal that the industry is actively building the operational foundations it believes resilience depends on.

Operational reliability has become a direct driver of financial performance

When operations run close to capacity, disruption carries a direct financial cost. Flight delays alone account for $30 billion of total industry revenue, according to IATA. Improving the predictions and response to disruption is key, which is why data integration is starting to be actively addressed: 46 percent of airlines are upgrading their flight operations systems to make information consistent and accessible across flight, crew, aircraft and passenger systems in real time. The goal is to give operational teams the shared picture they need to intervene earlier, before a single delay becomes a network problem. Yet 49% of airlines identify data integration and consistency as the primary barrier to achieving this. When information is fragmented across systems, the window for early intervention closes before it can be used.

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AI stands to deliver the most value when it coordinates decisions across multiple systems at once

Early AI deployments in aviation focused on individual systems: predictive alerts, route optimization, maintenance forecasting. The shift now underway is more significant. Sixty-three percent of airlines use AI in operations control to manage disruption, aircraft assignment and crew availability simultaneously, evaluating recovery options across multiple constraints at once before recommending actions. Seventy-nine percent name generative AI and large language models as their top investment priority for the next 12 months, a signal that ambition is running well ahead of current deployment.

AI is used most confidently when using it within a single system. It is used least where decisions require consistent data from multiple partners: only 17% of airlines use AI to monitor turnaround activity in real time. Airports are moving to close that gap, with 53% now applying AI to aircraft turnaround, up from 36% in 2024. But the ceiling on AI’s impact is not capability. It is data alignment.

“Aviation is deploying AI with real ambition. But the survey is clear: the primary barrier to maximizing that investment is the lack of data integration across the operation. The technology is there. The data infrastructure to connect it often is not.,” added Lavorel.

Cybersecurity now protects shared operational data, not just individual platforms

As airlines and airports connect more systems across operations, passengers and partners, the exposure from a cyber incident has changed. A breach would no longer affect a single platform. It risks affecting the accuracy and availability of the shared data that operations depend on: gate changes, turnaround status, passenger information. Seventy-one percent of airports now rank cybersecurity as their top overall IT focus area, and 68% name it as the primary driver of infrastructure upgrades. The industry is responding: 64% of airports are already applying AI in cybersecurity to detect anomalies earlier and reduce response times, up from 51% in 2024.

Digital identity solutions are scaling fast, but coordination remains the primary constraint

The move toward airline and airport-issued digital identity credentials is accelerating sharply. Sixty-four percent of airlines plan to use their own issued credentials, up from 32% in 2024, and biometric border control, already live at 54% of airports, is expected to reach 83% by 2028. The technology is ready and the investment is committed. The key to delivering value is coordination: 57% of airlines cite airport cooperation as the primary requirement for scaling digital identities, up from 40% the previous year. An identity program only works when every touchpoint in the passenger journey recognizes the same record consistently. Without that alignment, the infrastructure exists, but the benefit does not.

Sustainability investment is most advanced where operators control the data directly

The sustainability data in this year’s report tells the same story. The focus is strongest where a single operator owns the data and the decision: 83% of airlines are implementing fleet renewal programs, 67% are sourcing Sustainable Aviation Fuel in selected locations and 75% of airports use building management systems to monitor terminal energy. However, adoption of total emissions tracking and airside carbon measurement – capabilities that require consistent data sharing across airlines, ground handlers and infrastructure – remains below 20%.

The pattern is not a coincidence. Across AI, cybersecurity, digital identities and sustainability, the report finds the same ceiling: progress is most advanced where data is coordinated across systems and partners.

“Across AI, cybersecurity, digital identities and sustainability, operators name the same constraint: data that does not flow freely across systems and partners. It is consistent across every area we measured. Data coordination is not a future priority. It is what is limiting outcomes today.” concluded Lavorel.

  

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Casago Expands Idaho Presence with New Locally Led Franchise in McCall and Boise

Casago Expands Idaho Presence with New Locally Led Franchise  in McCall and Boise

Casago, a premier franchise-based vacation rental management company, has expanded its Idaho presence with a new locally owned and operated franchise serving McCall and the greater Boise area, led by Idaho residents Alex and Susan Pedigo.

The launch marks the continued rollout of Casago’s franchise-first model following its 2025 acquisition of Vacasa, converting markets into locally owned and operated businesses. Under this structure, local franchise owners lead operations on the ground, supported by Casago’s systems and national platform, ensuring homeowners and guests are served by teams directly accountable to their communities.

Alex Pedigo brings more than 15 years of vacation rental experience, beginning in resort lodging at a ski resort in Colorado and a lengthy career at Vacasa sales and business development. He then joined Casago to assist with market sales and the transition of Vacasa markets to locally owned and operated Casago franchises. Susan brings a background in marketing and business leadership. Together, they are focused on delivering a hands-on, locally led management approach tailored to each homeowner and market.

The new franchise officially went live on March 1 and includes 100 homes in the McCall area and 20 homes in Boise, supported by a team of 14 locally based employees.

The expansion reflects Casago’s core ethos: local ownership, local expertise and a commitment to strengthening the communities it operates in. For Alex and Susan, that means employing local people, actively supporting small businesses and helping ensure tourism dollars stay within the region.

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Alex and Susan Pedigo, owners of Casago Idaho, said: “Idaho is incredibly community-driven, and that’s a big part of why this opportunity felt like such a natural fit for us. We’re focused on building a business that reflects the character of these communities. That means hiring and supporting local people, strengthening relationships with homeowners and small businesses, and creating a more personal, high-quality experience for every guest. For us, it’s about being truly present in these markets and helping both McCall and Boise continue to thrive.”

Steve Schwab, founder and CEO of Casago, said: “Alex and Susan represent exactly what Casago stands for – locally invested, community-minded operators delivering a better experience for homeowners and guests. Our model is built around empowering people who know their markets best, and we’re proud to support their growth in Idaho.”

The Idaho expansion forms part of Casago’s rapidly growing footprint across the U.S., Mexico, Central America and the Caribbean. By combining local decision-making with the reach and resources of a national brand, Casago is raising the bar for professional vacation rental management.

In addition to property management services, the franchise plans to spotlight independent restaurants, shops and experiences across McCall, Long Valley and Boise through guest communications, social media and digital platforms.

  

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TravelNews

Erling Haaland & Vinicius Júnior Front New Marriott Bonvoy and Visa ‘For Fans, Everywhere’ Campaign

Erling Haaland & Vinicius Júnior Front New Marriott Bonvoy and Visa ‘For Fans, Everywhere’ Campaign

As the FIFA World Cup™ returns to North America for the first time in more than three decades, Marriott Bonvoy, Marriott International’s award‑winning travel platform, and Visa, a global leader in digital payments, today announced their joint global campaign: For Fans, Everywhere. Anchored by two iconic football stars known for their strong connection to fans, the campaign pays tribute to the passion of those who cross borders, never miss a kickoff, and live and breathe the beautiful game. Throughout the tournament, For Fans, Everywhere will unlock unparalleled match access and once‑in‑a‑lifetime experiences for Marriott Bonvoy members who are also Visa cardholders, bringing them closer than ever to the world’s most celebrated sporting event.

The For Fans, Everywhere campaign will be brought to life through two global football icons: Erling Haaland and Vinicius Júnior. Both stars will appear across a rich slate of content alongside Marriott Bonvoy and Visa, including dynamic ‘Sleepover Suite’ social videos, and a cinematic brand film set to engage fans worldwide as the tournament kicks off in June.

Beginning April 14, Marriott Bonvoy will unveil tickets for every FIFA World Cup 2026™ match as well as select curated experiences via the Marriott Bonvoy Moments platform, courtesy of Visa. The largest Moments release ever for a single event puts more than 600 offerings at members’ fingertips, including fixed‑price experiences, auctions, and nearly 100 1‑Point Drops. 1‑Point Drops will roll out every Friday, culminating in early May with an entire week of daily drops – unlocking first‑come, first‑served access to the biggest moments of the FIFA World Cup 2026™, including the Final match, delivering unforgettable fan experiences on a global scale.

Marriott Bonvoy members who are Visa cardholders in select countries can also enter here for a chance to experience an extraordinary, money-can’t-buy ‘Sleepover Suite’ experience: an overnight stay inside New York New Jersey Stadium the night before the FIFA World Cup 2026™ Final, thanks to Visa. Marriott Bonvoy and Visa will reimagine a luxury suite inside the stadium as a one-night-only hotel accommodation, with one duo staying just steps away from the historic pitch. With sweeping views of the field just below, this rare and extraordinary experience will immerse the winners in the energy, anticipation, and spectacle of the tournament’s pinnacle moment. NO PURCHASE NECESSARY. See link to Official Rules below.*

“Our campaign taps into a core truth about World Cup fans: travel is more than a journey – it’s a way to get closer to the people, passions, and places they love. We’re creating a space where fans can celebrate their fandom, connect with community, and share their culture across generations,” said Peggy Roe, Executive Vice President and Chief Customer Officer, Marriott International. “World Cup travel is different from any other kind of travel. Fans don’t just explore the world; they bring their world with them, supporting their teams and sharing their culture globally. As a lifelong travel partner, we’re proud to support fans at every stage of that journey – from first matches to traditions passed down through generations.”

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“FIFA World Cup 2026 will lead the way in groundbreaking fan experiences,” said FIFA Secretary General Mattias Grafström. “As Canada, Mexico and the United States prepare to welcome millions of fans for football’s ultimate spectacle, we are thrilled that Marriott Bonvoy and Visa will work closely to unlock exciting, once-in-a-lifetime opportunities for supporters globally from the opening match in Mexico City through to the highly anticipated Final in New York New Jersey.”

“The FIFA World Cup is defined by moments fans carry with them for a lifetime – and the journey to the tournament is a key part of that magic,” said Kyndra Russell, North America Chief Marketing Officer, Visa. “Together, Marriott Bonvoy and Visa are helping unlock once-in-a-lifetime opportunities that bring members closer to the tournament, turning travel and access into experiences as unforgettable as the action on the pitch.”

As sports tourism continues to surge, now accounting for approximately 10% of global tourism spending and projected to reach $1.3 trillion by 2032**, Marriott Bonvoy is uniquely positioned to meet growing demand for experience-driven travel. With nearly 75% of Americans expressing interest in soccer** and international travel tied to sporting events on the rise, the FIFA World Cup 2026™ is set to be a defining cultural and travel moment. Thanks to Visa, Marriott Bonvoy is redefining access, connecting members and cardholders to exclusive opportunities to experience the FIFA World Cup™ like never before.

*NO PURCHASE NECESSARY. Visa FIFA World Cup 2026™ Sleepover Suite Sweepstakes for Marriott Bonvoy is open only to legal residents of the 50 U.S. & DC & Puerto Rico, Canada, Austria, France, Germany, Netherlands, Spain, Switzerland, United Kingdom, South Africa, India, Japan, South Korea, Argentina (excluding Mendoza, Neuquén, Salta, Rio Negro, & Tierra del Fuego), & Brazil (the “Eligibility Area”) who are Marriott Bonvoy members at least 18 years of age & the age of majority as of date of entry. Void outside the Eligibility Area & where prohibited. Begins 10:00 a.m. GMT on April 15, 2026 & Ends 11:59 p.m. GMT June 16, 2026. Fans can enter here. See Official Rules for details.

**Data Source: UN Tourism; Skift; The Harris Poll

To learn more about Marriott Bonvoy Moments, visit moments.marriottbonvoy.com.

  

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La Réserve Golf Links at Heritage Resorts & Golf in Mauritius Surges into Top 30 Intl Courses

La Réserve Golf Links at Heritage Resorts & Golf in Mauritius Surges into Top 30 Intl Courses

La Réserve Golf Links, the flagship course of Heritage Resorts & Golf in Mauritius, has secured the 28th position in Golfweek’s Best Top 100 International Courses (outside the United States) for 2026.

Recognising the finest golf courses beyond the United States, these prestigious rankings place the Mauritian course ahead of renowned venues in traditional golfing heartlands, firmly cementing its status as the premier golf destination across Africa as well as the Indian Ocean, and a true must-play for discerning golfers worldwide.

As the first and only contemporary links course in the Indian Ocean, set in the unspoilt south-west of Mauritius within Bel Ombre, La Réserve Golf Links has redefined the region’s golfing landscape. Co-designed by acclaimed architect Peter Matkovich and Open Champion Louis Oousthuizen, the course offers panoramic ocean views from every hole, elevated infinity greens and rolling fairways, delivering a playing experience of exceptional beauty and strategic depth.

“To break into the top 30 international courses outside the United States is a tremendous achievement and a defining moment for Mauritius in the global golfing landscape,” said Thierry Montocchio, Chief Executive Officer of ER Hospitality, the parent company of Heritage Resorts & Golf.

“With La Reserve Golf Links, we dared to bring an ambitious vision to life in Mauritius. This recognition reflects the passion, expertise, and dedication of our entire team in creating a course that is not only outstanding, but which represents the pinnacle of golfing excellence on the island, in Africa and across the Indian Ocean.

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From its challenging links design and spectacular coastal panoramas to its unwavering commitment to sustainability, this distinction affirms our place on the world golfing stage, an achievement of which we are immensely proud.”

La Réserve Golf Links is also the first golf course in Africa to achieve the GEO Certified® Development Status, reflecting its commitment to environmentally responsible and sustainable golf development.

Together with Le Château Golf Course, it forms part of a 45-hole championship offering within the 2,500-hectare Bel Ombre estate at Heritage Golf Club, where volcanic mountains meet a pristine lagoon in one of Mauritius’ most preserved natural settings.

This world-class golf experience is complemented by stay options at the adjacent five-star hotels -the refined and elegant Heritage Le Telfair, the vibrant Heritage Awali, and in private villas at Heritage The Villas.
Together, they position Heritage Resorts & Golf as a premier destination for luxury golf tourism, where championship courses, heartfelt hospitality, and immersive experiences come together in perfect harmony.

For more information and to book, visit: www.heritageresorts.mu

  

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Experience Victoria Falls at Its Peak with Avani’s Newly Refreshed Resort

Experience Victoria Falls at Its Peak with Avani’s Newly Refreshed Resort

Avani Victoria Falls Resort introduces a newly refreshed stay at Victoria Falls, offering guests direct access to one of the world’s most iconic natural wonders. Located within Mosi-oa-Tunya National Park, the resort combines redesigned rooms, destination-led dining and year-round access to adventure, creating a contemporary base for exploring Livingstone year-round.

Set across 46 hectares of protected land, the resort is defined by its immediate connection to nature. Wildlife moves freely through the grounds, from zebras and giraffes to impalas and monkeys, creating an experience that feels both unstructured and distinctly local.

Fifty Superior Rooms and four Suites have been redesigned with a more considered, contemporary approach, drawing on the tones and textures of the Zambezi riverfront. Clean lines and natural materials shape calm, functional spaces, while subtle nods to Zambian craft bring in a sense of place without overstatement. Layouts have been refined for ease, flowing from indoor living to terraces and balconies that look out across gardens, pools and the resort’s lagoon.

Experiences extend beyond the resort, with the Falls offering a different perspective throughout the year. Guests can explore a range of activities, from guided dips in Devil’s Pool to white-water rafting, gorge swings and scenic flights over the Zambezi, each bringing them closer to the landscape.

Dining continues this connection to place. Mukuni Boma offers an open-air setting centred on regional flavours and cultural storytelling, while private dining along the Zambezi creates a more intimate experience shaped by its surroundings. Families are equally considered, with AvaniKids programmes focused on outdoor exploration, guided discovery and wildlife themed activities.

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Positioned for year-round discovery, Avani Victoria Falls Resort brings together location, design and access, set within one of Africa’s most recognised landscapes. Getting there is straightforward, with direct flights from Johannesburg into Harry Mwanga Nkumbula International Airport, followed by a short transfer, or via Victoria Falls Airport just across the border.

Rooms start from USD1,100 per night, based on two adults sharing a Superior Pool View Room, inclusive of breakfast, taxes and fees. For more information and to book, please visit avanihotels.com/en/victoria-falls, email [email protected] or call +260 76 885 0507

  

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Club Med Appoints Marc Lauret as Sales Director for Singapore & Malaysia

Club Med Appoints Marc Lauret as Sales Director for Singapore & Malaysia

Club Med is pleased to announce the appointment of Marc Lauret as Sales Director for Singapore and Malaysia, reinforcing the brand’s commitment to accelerating growth and deepening partnerships across two of Southeast Asia’s most dynamic outbound travel markets.

With a proven track-record in driving commercial performance, digital transformation, and trade engagement, Marc brings a wealth of international experience to his new role. His appointment comes at a pivotal time as Club Med continues to strengthen its premium positioning while expanding its footprint across both sun and ski resort offerings.

A Proven Leader in Driving Sales Transformation and Trade Growth

Marc Lauret joins the Southeast Asia team with an impressive portfolio of achievements across multiple markets, including the UK, Ireland, and the Nordics. Known for his strategic and data-driven approach, he has successfully led initiatives that significantly enhanced indirect and MICE sales performance.

Among his key accomplishments:

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·      Accelerated Indirect Sales Growth
Marc defined and executed a multi-market commercial strategy that positioned the Club Med Travel Agent Portal as the central ecosystem for travel partners—integrating booking tools, product content, and performance tracking.
This contributed to a threefold increase in bookings during the Winter 2026 sales campaign, driven by stronger engagement with agency partners.

·      Strengthened Trade Partnerships
He introduced a structured Service Level Agreement (SLA) framework and launched a travel agent loyalty programme, rewarding high-performing partners and elevating long-term collaboration.

·      Expanded Product Mix
Successfully increased the share of sun resort bookings from 13% to 20% within two years, even within traditionally ski-focused distribution environments.

·      Elevated MICE Offering
Marc played a pivotal role in positioning Club Med as a premium Meetings & Events (MICE) provider, delivering +36% growth through curated resort experiences and large-scale privatizations, while increasing direct corporate client share to 58%.

·      Scaled Digital Distribution
He strengthened e-distribution capabilities through API integrations and Channel Connectivity Manager for BA, notably elevating partnerships such as British Airways Holidays to become a leading global distribution partner (outside China).

·      Champion of Data & Performance Insights
By implementing automated reporting and AI-driven insights for travel agents, Marc enabled partners to make smarter, faster business decisions.

A Positive Outlook for 2026 and Beyond

Marc’s appointment signals a forward-looking strategy for Club Med in Singapore and Malaysia—one that prioritizes trade empowerment and digital innovation.
“We are seeing strong momentum across both markets, driven by robust trade partnerships and evolving traveller expectations. I look forward to collaborating closely with our partners to unlock new growth opportunities and deliver exceptional holiday experiences to our guests,” said Marc Lauret.
With travel demand continuing to rise and forward bookings showing robust performance, Club Med is well-positioned to drive sustained growth across Singapore Malaysia markets.

  

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