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All signs point to 2026 as the year of agentic artificial intelligence, which is gen AI capable of completing real-world tasks instead simply generating content. Agentic AI has already played a major role in the next-generation automation of companies, increasing productivity while reducing costs. The launch and rapid adoption of the model context protocol (MCP), an open, universal standard for connecting AI applications to other systems, was arguably the most significant development in 2025. Over half of the companies surveyed have already explored or implemented emerging agentic AI standards such as MCP and A2A.2025 saw the launch and maturation a multitude of agentic business automation and mainstream agentic consumer offerings by Google, OpenAI and Visa. Phocuswright will bring its insights-driven expertise at Phocuswright Europe, which takes place 15-17 June 2026, in Barcelona. This event will bring together executives and leaders in the travel industry to examine where gen AI, agentic AI, and other AI technologies are already delivering real value, how budgets have been shifted to support them, as well as what’s preventing organizations from scaling. Phocuswright Europe is the perfect place to learn and network with the brightest executives in the industry as agentic AI grows. The program, speaker list and attendee lists represent the biggest names of travel. Nearly half of the attendees will be C-level executives, presidents or partners, who are the decision-makers.

85% of the people in charge will be at director level or higher: Those with budgets, influence, and vision. Deals begin to take root. Strategies are stirring. The right conversation can change everything. If you want to stay ahead, you must be in this room. Register before 30th April and save EUR300 on your tickets.

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Etihad Airways These developments will position Abu Dhabi continues to strengthen its role in enabling these flows, supporting deeper economic engagement between the regions.In parallel, it also complements Etihad’s strategic joint venture with Ethiopian Airlines, which this month marked 80 years of operations, further strengthening connectivity across the African continent.ADVERTISEMENTAntonoaldo Neves, Chief Executive Officer of Etihad Airways, said: “Africa is a natural and compelling next step in Etihad’s network expansion. These markets have “Demand This expansion is This means that passengers For cargo, it provides more direct and reliable access between two regions where trade is growing rapidly.”The new services will provide direct links between African markets and Abu Dhabi, while enabling one-stop connections to China, India, across Asia and throughout the Middle East.DESTINATIONSAccra, Ghana One of West Africa’s most welcoming and energetic capitals, where a thriving arts scene and the buzzing Osu neighbourhood make it an increasingly compelling destination.Asmara, Eritrea A city frozen in elegant time, Asmara’s UNESCO-listed modernist and art deco streetscapes lend it an otherworldly atmosphere quite unlike anywhere else on the continent.Harare, Zimbabwe A leafy, grid-planned capital at high altitude on the Highveld, where the National Gallery, vibrant Mbare market and a warm-hearted population make it a city of charm and understated sophistication.Kinshasa, DR Congo A major river city of some 17 million on the banks of the Congo, birthplace of soukous and rumba and home to a cultural scene of extraordinary depth and creativity.Lubumbashi, DR Congo The copper-rich capital of Haut-Katanga province in the DRC’s deep south, shaped by mining wealth, with the Lubumbashi Museum offering one of Central Africa’s finest ethnographic collections.Lagos, Nigeria Africa’s largest city, a megapolis of more than 20 million people, where entrepreneurial energy and a globally influential music and food scene define the experience.The addition of African routes enables single-connection journeys between key cities across Africa and Asia via Abu Dhabi, creating a more efficient and commercially relevant corridor for both passengers and cargo. The addition of African

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Rocco Forte Hotels presents The Grand European Golf Tour. This is a curated collection golf experiences in their European destinations created in partnership with Golf Travel Centre. Guests can stay at Rocco Fortes celebrated hotels and play at Europe’s most prestigious golf courses, all easily accessible from the properties. The Balmoral, EdinburghStanding on the east end Princes Street, The Balmoral blends Scottish heritage with five-star refinement. East Lothian’s renowned Golf Coast is just 30 minutes away. It offers world-class courses such as North Berwick Golf Club’s West Links and Gullane Golf Club’s Championship Courses. After a round of golf, guests can relax at SCOTCH by The Balmoral and enjoy a whisky sampling that celebrates Scotland’s national beverage. The intimate bar, which offers tastings by expert Whisky ambassadors, is home to more than 500 single-malts from Speyside and Islay. For those wishing to explore, a private tour of Edinburgh can be arranged, taking in the capital’s historic streets and landmarks, followed by a visit to the Royal Yacht Britannia.Brown’s Hotel, LondonADVERTISEMENTTucked away in Mayfair, Brown’s, London’s oldest hotel, blends literary heritage with refined British elegance. The Charles Hotel, MunichOverlooking Old Botanical Garden and the Bavarian heartland, The Charles Hotel offers contemporary sophistication. The Hotel de Russie & Hotel de la Ville in Rome are located between the Spanish Steps & Piazza del Popolo. These Roman icons embody luxury, style, and history. Golf in Rome centres on Marco Simone Golf & Country Club, host of the 2023 Ryder Cup, alongside Olgiata Golf Club, known for its immaculate tree-lined fairways, exclusivity, and global accessibility.Following a day of play guests are invited to embark on a panoramic boat trip down the Tiber or indulge in the City of Sin Tour exploring the shadowy world of ancient Rome. The Carlton, MilanLocated within Milan’s prestigious Fashion District, The Carlton offers intimate Italian sophistication with easy access to city’s culture. The Carlton Milan’s partnership with Teatro alla Scala offers guests an exclusive cultural experience. Hotel Savoy, FlorenceOverlooking Piazza della Repubblica and Renaissance landmarks, Hotel Savoy is located in Florence. Ugolino Golf Club is one of the oldest in Italy and offers rolling fairways and cypress-lined hillside views. International golfers are welcome to play at this club. Guests of Hotel Savoy will also be able to discover the beauty of Tuscany through exclusive private tours of the vineyards of Chianti. The hotel’s concierge has curated this experience, which offers guests behind-the scenes access to renowned estates. Guests can explore the rolling landscape, meet local producers, and enjoy guided wine tastings. It’s the perfect way to relax after a long day on the golf course. The 9-hole private course is ideal for relaxed play. San Domenico Golf Club, located just 1 km from the hotel, offers championship golf with coastal breezes and pristine conditions. Explore the art of making the region’s renowned extra virgin olive oil with local experts. You will sample a variety while learning about the traditional methods and regional nuances. The experience is ideal for relaxing after a game of golf and offers an authentic taste Puglian culture. The resort offers 45 holes of championship links golf along the Mediterranean with sea views, coastal winds, and immaculate condition. The West Shore and East Links were designed by Kyle Phillips. They are supported by extensive academy and practice facilities. The spa uses advanced therapies and Sicilian botanicals to offer bespoke facials, massages and thalassotherapy pool. It is the perfect place to relax after a long day of golf. Travellers are able to browse curated itineraries and then connect with a golf travel specialist. The Rocco Forte Hotels team will arrange everything from securing tee-times at prestigious golf courses to tailoring accommodations at Rocco Forte Hotels. They can also arrange door-to-tee transfers, caddies and dining reservations.

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ALL Accor, Accor’s booking platform and loyalty programme, announces the return of the Dream Tournament, an exclusive experience taking place on May 18th at the Parc des Princes, the home of Paris Saint-Germain.On this occasion, ALL Accor members from all around the world, along with a few lucky contests winners, will have the unique opportunity to play alongside a selection of iconic Paris Saint-Germain Legends, including Blaise Matuidi, Javier Pastore, Mamadou Sakho, Guillaume Hoarau, and Pedro Miguel Pauleta.Relentless midfielders, creative playmakers, prolific strikers and emblematic defenders, these standout figures in the club’s recent history have left a lasting mark on the hearts of supporters.Designed as a fully immersive experience, this event will allow ALL Accor loyalty programme members and a select group of lucky contest winners to enjoy an extraordinary day, getting closer than ever to their idols – a once-in-a-lifetime opportunity only ALL Accor can offer.WHEN LOYALTY UNLOCKS THE UNREACHABLEADVERTISEMENTWith ALL Accor, loyalty becomes a passport to unique experiences that are otherwise out of reach, perfectly embodying the promise of “money-can’t-buy experiences” reserved for its members.The Dream Tournament is a concrete illustration of this promise. ALL Accor members will be able to enjoy a unique experience for one day.Welcomed by legendary Paris Saint-Germain Legends

Get ready in the dressing room like a Paris Saint-Germain athlete

Play football on the legendary pitch at the Parc des Principes

Immerse yourself in the world of professional football and its rituals

Experience the full range of Accor brands through curated gastronomic moments and lifestyle moments.

“With ALL Accor we’re reshaping loyalties into something much more immersive – a platform shaped by the passions of our members. This is what defines ALL Accor today: creating exclusive, meaningful experiences that connect with our members on a deeper, more emotional level.”Mehdi Hemici Chief Loyalty & Ecommerce OfficerA COLLECTIVE, IMMERSIVE AND INTERNATIONAL EXPERIENCEThe Dream Tournament will bring together members from around the world for a unique shared moment. This is what defines ALL Accor today : creating exclusive, meaningful experiences that connect with our members on a deeper, more emotional level.”Mehdi Hemici, Chief Loyalty & Ecommerce OfficerA COLLECTIVE, IMMERSIVE AND INTERNATIONAL EXPERIENCEThe Dream Tournament will bring together members from around the world for a unique shared moment, forming teams created for the occasion and guided by Paris Saint-Germain Legends.Designed as a fully immersive experience, participants will be plunged into the club’s universe, drawing on ALL Accor’s expertise in hospitality and curated experiences, to live football from the inside – from the locker room to the pitch – just like real players.By bringing together participants from diverse backgrounds and nationalities, ALL Accor reaffirms the international reach of its loyalty programme and its ability to connect members across the globe through singular, once-in-a-lifetime experiences.SHOWCASING THE DIVERSITY OF BRANDS AVAILABLE ON ALL.COMBeyond the tournament itself, the event will showcase the breadth of brands within the ALL Accor portfolio. These spaces will be brought to life by a series immersive activations and offer guests the chance to discover experiences inspired from each brand’s distinct expertise, spanning wellbeing, lifestyle, gastronomy and entertainment. This is a tangible way to show the richness of a global ecosystem that spans more than 110 countries.

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TRIBE Hotels launched TRIBE Vinyl Club at Disquaire Day / Record Store Day, 18 April. The initiative brings vinyl culture to its hotels through curated listening station, neighbourhood partnerships, as well as an exclusive vinyl release. The initiative is anchored in a partnership with Disquaire Day / Record Store Day that links TRIBE’s hotel network internationally with local record shops. Together, they create listening rooms across hotels and neighbourhoods – extending the TRIBE vibe beyond the walls of the hotel. In May 2026, TRIBE’s own vinyl, titled New Grounds, curated with Radio Nova, will be released. The limited LP is an acoustic journey inspired by connection and movement, spanning generations and genres. It brings together established and emerging artists, such as Frankie Valli and The Four Seasons. Brian Eno and John Cale. Danny Brown. Martina Topley Bird. Khruangbin. The LP will include four tracks that were created exclusively for TRIBE. This adds a collectible and rare dimension to the record. Only 1,000 copies are available in selected TRIBE Hotels and partner record shops. TRIBE vinyl club is centered around listening stations that are installed in selected TRIBE hotels. These social, relaxed spaces invite guests to browse curated collections of vinyl records, select records that grab their attention or ear, plug-in and listen. Each station includes tailor-made furniture, premium Audio-Technica gear, such as the AT-LP60XUSBGM record player and ATH-M20x headphone, along with a selection of rare records and iconic records curated by local record stores. The first listening station was introduced at TRIBE Clichy in Paris, with other addresses to follow, including London, Lyon, Dusseldorf and Auckland. Each participating TRIBE location will be paired up with a curated list of independent record stores in the area, highlighted on digital city maps. These maps are accessible at: https://tribehotels.com/en/our-story/tribe-vinyl-club/.ADVERTISEMENT”TRIBE is a social hotel that brings people together, creating spaces for life, social dining, and shared culture – the great substance of urban lifestyles. Jean-Yves Minet Global Brand President Midscale & Economy at Accor said: “Today, this comes to life with the launch of the TRIBE vinyl club.” “Music brings people closer together, and in the last decade, we’ve seen a resurgence in vinyl culture that reflects a wider shift towards authenticity, craftsmanship and more immersive experiences. These values are also transforming the way we travel today. Vinyl is more than nostalgia. It represents ritual, connection, and intention. We are creating moments where people can engage through culture, creativity and discovery. Music becomes a part of hotel life.This partnership brings two communities together who share the same values, such as independence, curiosity and passion for music. TRIBE helps independent record stores reach a new audience and creates new platforms for musical exploration by opening their hotels to vinyl. It is a powerful demonstration of how hospitality and culture can complement each other. Phoebe Scott from Record Store Day UK said: “Disquaire Day/Record Store Day has always celebrated the culture and community around independent record shops. “Partnering up with TRIBE brings that culture into social, design led spaces where people naturally gather. It’s exciting to see vinyl evolve beyond the record shop, while still remaining true to its roots of discovery, independence, and human connection.