Apple names new CEO to replace Tim Cook6 hrs agoKali Hays and Dearbail Jordan, Technology reportersGetty ImagesApple named John Ternus its new chief to replace Tim Cook, who is stepping down from his role after 15 years. Ternus is currently the head hardware engineering at Apple, who has worked there for 25 years. Cook has been the chief executive of Apple, since 2011, after co-founder Steve Jobs quit Cook will remain as chief executive until the summer to help Ternus with the transition. After that, he will assist with certain aspects of Apple including engaging with policymakers worldwide. It is now valued at $4 trillion. Cook described Ternus’s as a “visionary executive” with “the heart of a leader, the mind of an innovator, and the soul to lead with integrity and honor”. Cook said that Ternus is “without a doubt the right person to lead Apple in the future”. He also worked with Jobs. Ternus worked on every major product Apple has released during his 25 years at the company, including every iPad generation, many iPhone generations, and the launch AirPods and Apple Watch. In a Monday statement, Ternus referred to Cook’s role as “mentor”. Ternus stated, “I am filled optimism about what we can accomplish in the years to follow.” ‘Differentiation’Naming a leader who comes from a product and hardware background may allow Apple to emerge from a constant criticism of Cook’s tenure, that it was no longer innovative enough.While Cook oversaw a four-fold increase in Apple’s yearly profit, with a massive expansion in products sold around the globe, its product line has remained largely static.Dipanjan Chatterjee, a principle analyst at Forrester, praised the financial stability Cook brought to Apple, but noted he had not given the company a product like the iPhone which would give Ternus another 20 years of success.He said Apple “remains structurally dependent on the phone” as it “searches for its next growth engine”.The appointment of Ternus shows Apple is looking for “differentiation” in its products, said Chatterjee, adding that the new leader “must resist the temptation of incrementalism that has plagued Apple of late and escape the iPhone’s gravitational pull”.Gil Luria, managing director at DA Davidson & Co, said having someone so hardware-focused at the helm now shows Apple is going to put more energy into new products, like foldable phones and wearable devices like eye glasses.The tech giant has also faced criticism for being slow to jump on the soaring demand for artificial intelligence (AI), and has ended up integrating OpenAI’s ChatGPT technology in its operating systems.Following Monday’s announcement, OpenAI’s Sam Altman wrote on X: “Tim Cook is a legend. “I am grateful for everything he’s done, and I am thankful for Apple.” Getty ImagesCook was not a hardware or products expert when he joined Apple. Instead, he spent many years working as a business manager at companies such as IBM and Compaq. Cook was a tech executive who was more focused on operations, fulfillment, logistics, and sales figures than on thinking up and launching innovative technological products. That was what Jobs was known and lauded most for. One of the most notable product launches during Cook’s leadership was the Apple Vision Pro. This virtual and augmented-reality headset did not catch on. The real question is whether the same organization can pivot to exploration, where success is dependent on speed, uncertainty, and a greater willingness for experimentation,” he said. He said that the very strengths of Apple – their discipline and polish – could be a hindrance if the new era rewards openness, faster iteration, and a greater willingness to experiment. “Rapid innovation is where Apple began, and maybe it’s where the business needs to return. “Apple at fifty: Three products that changed the way we live, and three that didn’t.2006: Steve Wozniak talks about building the first Apple computerBig Tech supports Anthropic to fight Trump administrationTim CookApple