Air Serbia hit a significant milestone in its operations: carrying one million passengers on its long-haul network since the launch of intercontinental operations in 2016.

This milestone confirms the national carrier’s stable growth and continuous demand for faraway destinations, as well as Air Serbia’s increasingly pronounced role in improving international connections for Serbia and the region.

Since the introduction of its first long-haul flights, Air Serbia has established direct services between Belgrade and important global destinations such as New York, Chicago, Guangzhou, and Shanghai, further entrenching Belgrade as a relevant point for connecting Europe with North America and China. As a crowning achievement of this successful expansion of the long-haul network, after a 34-year hiatus, direct flights between Belgrade and Toronto have been resumed, which is a historic step for connecting Serbia with its numerous diaspora and responding to long-standing market demands.

Reaching the one millionth passenger on long-haul flights is an important moment for our airline, and confirms the trust that our passengers have given us for nearly a decade. We are immensely pleased that we are marking this milestone during a period of expansion of our network – just a few days ago, we re-established direct Belgrade-Toronto flights, after a 34-year hiatus, and we will also soon mark the tenth anniversary of the New York service. The new Toronto service is especially important, considering the numerous diasporas, as well as the demand for a direct connection that has existed for a long time. Such network development offers passengers better connectivity with crucial destinations around the world, said Jiří Marek, CEO of Air Serbia.

Atlas Air Worldwide (Atlas) today announced it has signed a Share Purchase Agreement to acquire a 49% minority equity stake in Air Atlanta, a leading global provider of ACMI and aircraft management services headquartered in Iceland with operating platforms in both Iceland and Malta. This transaction establishes a strategic partnership that expands Atlas’ global operating platform and enhances access to widebody cacity in key international markets.

Atlas Air Worldwide Announces Strategic Investment in Air AtlantaAtlas, through its Titan Aviation Holdings subsidiary, is separately acquiring the aircraft owned by the Air Atlanta group of companies and will lease the aircraft back to the Air Atlanta airline companies for continued operation. Air Atlanta operates a fleet of 14 widebody freighters, including Boeing 747 and 777 aircraft, and also operates four passenger 777 aircraft.

This transaction reflects Atlas’ disciplined proach to strategic growth in a structurally constrained widebody freighter aircraft market, and it further advances our One Atlas strategy said Michael Steen, Chief Executive Officer, Atlas Air Worldwide. By combining Atlas’ global commercial platform with Air Atlanta’s complementary operating model and European-based footprint, we are expanding access to cacity and further strengthening our ability to serve customers worldwide and deliver value to our stakeholders. Air Atlanta has built a strong reputation over decades of operations, and we are excited to partner with their excellent team. Together, we believe this partnership will strengthen both organizations and position us for continued success in the evolving global aviation market.

Air Atlanta will continue to operate under its existing leadership team and operating structure, while both companies collaborate commercially to pursue incremental global growth opportunities. Following completion of the transaction, the continuing Air Atlanta management team will retain a 51% controlling interest in the airline operating companies.

We are pleased to partner with Atlas in a transaction that strengthens our long-term growth trajectory while accelerating our position as a leading European widebody ACMI operator, said Baldvin M. Hermannsson, Chief Executive Officer, Air Atlanta. We strongly believe in the future growth potential of Air Atlanta, especially with the strategic partnership we are entering into with Atlas today. We will have wider market reach and be better positioned to deliver flexible, high-performing cacity solutions for our existing and future customers.

After many years dedicated to building Air Atlanta, I am proud to see the company enter its next chter, said Hannes Hilmarsson, Executive Chairman of the Air Atlanta Group, who will step down after 20 years in leadership roles with the Company. I leave the business in excellent hands with the existing management team and with Atlas as the perfect partner for the future. Together, they provide a strong platform for continued growth and expansion.

The transaction is expected to close in the third quarter of 2026, subject to regulatory provals and closing conditions.

Amadeus has launched Amadeus Travel Advertising Platform at its Advertising Summit in Nice, France.

Leveraging Accenture’s agentic framework for campaign execution, the platform outlines a new proach designed to help travel companies make faster, smarter advertising decisions based on where demand is forming – not just where it has already converted.

Travel advertising has become increasingly complex, fragmented across channels and often driven by historical performance signals that arrive too late to cture emerging demand.

As travellers plan trips across AI chatbots, search, social, metasearch, content platforms and OTAs long before booking, travel brands face rising acquisition costs and growing pressure to prove return on investment.

The Amadeus Travel Advertising Platform connects forward-looking travel demand intelligence with advertising planning, activation and AI-supported decision-making.

This enables travel brands to drive profitable demand and decisions by investing earlier, allocating budgets more efficiently and operating with clearer performance outcomes in a fragmented advertising ecosystem.

For travellers and travel agents, this proach delivers more relevant and timely experiences, connecting the right offers, content, and options at the moment they are making decisions.

From reactive optimisation to demand-led orchestration

Most advertising solutions optimise performance within individual platforms or closed ecosystems.

The Amadeus Travel Advertising Platform is designed to orchestrate advertising activity across channels, acting as a neutral execution layer that connects trusted travel data with cross-channel advertising decisions.

By acting earlier and more precisely, travel brands can reach travellers with more relevant messages at moments that better reflect their intent.

At the core of the platform is an intelligence layer that evaluates campaign performance holistically and plies AI to support cross-channel decision-making at scale. In line with Amadeus’ broader AI proach, automation is designed to enhance human strategy, ensuring decisions remain transparent, controllable and outcome-driven.

Travel advertising has become more complex, but much of the decision-making is still reactive, says Dan Ciocoiu, head of advertising solutions at Amadeus.

This platform is about helping travel brands act earlier — using AI to support better decisions and connect demand insight to coordinated action across channels, while maintaining the trust, neutrality and control the industry expects from Amadeus.

What is live today

The first live cability within the platform is the Omnichannel Budget Allocator, which is already used by Amadeus Advertising teams as part of managed services.

The Omnichannel Budget Allocator uses AI to continuously evaluate campaign performance and automatically reallocate advertising budgets across channels and campaigns, based on defined objectives such as bookings or return on ad spend.

Rather than replacing native optimisation tools from platforms such as Google and Meta, it complements them by orchestrating spend across the broader advertising mix, while plying guardrails to ensure responsible and stable decision making.

Surrounded by remarkable beauty, unlock unprecedented access to some of the world’s most storied wonders. Across the Aman globe, with 14 properties bordering UNESCO-protected sites of cultural and natural importance, enjoy exclusive entry to sacred ceremonies, ancient monuments, rare wildlife and precious ecosystems.

Transcending the moment to become abiding memories, these are the experiences that she us.

From Indonesia’s nature-rich landsces to Bhutan’s spiritual heartland, explore the extraordinary locations in which Aman properties rest through a series of transformative experiences.

A World Beneath the Surface
The world’s second-largest population of whale sharks can be found in the waters of Saleh Bay. As dawn breaks at Amanwana, Moyo Island, guests are transported by boat to these calm, biodiverse waters, where an experienced guide leads the up-close underwater adventure. A once-in-a-lifetime encounter, whale sharks swim just metres away, their mottled complexion illuminated as sunbeams pierce the water.

Majestic creatures can also be spotted on diving excursions from Amanvari, Mexico, and the paradisical reefs easily accessed from Amanpulo, The Philippines, as well as Amanyara, Turks and Caicos, providing memorable moments for divers of all abilities.

Serene Water Blessings
The natural springs of Tirta Empul temple, a UNESCO World Heritage site, are revered for their healing properties. The Melukat Water Blessing, performed at dawn among the temple’s purification pools before its official opening hours, is one of Amandari’s signature experiences. A profound and immersive occasion, during the ritual stresses are washed away and the spirit is rejuvenated.

Elsewhere, the restorative power of water is celebrated with thermal-spring bathing in the onsen of Amanemu, Jan, and in the Khmer water blessing ritual performed at Amansara, Cambodia.

Moments of Mindfulness
Each morning, local monks begin their day with a Pradakshina procession: a meditative circular walking ritual around the ancient, UNESCO-protected site of Borobudur, the world’s largest Buddhist temple. From Amanjiwo, Java, embrace this calm and peaceful state of mind, joining the monks to meditate amid the majesty of Borobudur.

The footsteps of monks can be followed at Amankora, Bhutan, too, where early morning cleansing rituals bring the blessing of good luck, while guests at Amanbagh, India, can experience a grounding sunrise yoga session at the deserted Maharaja’s fort at Pratgarh.

Plan your stay
No request is too great and no detail too small. To begin planning your adventure, contact our multi-lingual reservations team or check availability online.

Explore the World Of Aman
Uncover new horizons with Aman – from soul-soothing esces by the coast to transformational journeys that awaken the spirit – across 35 hotels and resorts in 20 countries.

As part of the Global Travel & Tourism Executive Immersion taking place at Alibaba Headquarters in Hangzhou on May 29 2026, Breaking Travel News and the Global Resilience Network undertook a series of filmed executive interviews designed to explore the future intersection of AI, commerce, mobility, payments, customer experience, and global travel ecosystems.