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The Art of Outperforming: Inside Asia DMC, the Relentless Force Behind Asias Travel Excellence

The Art of Outperforming: Inside Asia DMC, the Relentless Force Behind Asias Travel Excellence

In an industry where competition is relentless and destinations are ever-evolving, excellence rarely stands still. It adts, refines, and—on rare occasions—redefines the rules entirely.
Asia DMC is one of those rare forces.
In 2026, the company once again finds itself nominated for Asia’s Leading Destination Management Company at the World Travel Awards.
Another year, another nomination—and yet the story here is not repetition. It is reinvention.
Because in a crowded field of global operators, Asia DMC has become something else entirely: the benchmark others quietly measure themselves against.

A Reputation That Refuses to Plateau
There are accolades, and then there are patterns.
Asia DMC has long transcended one-off recognition, building a legacy shed by repeated wins and sustained performance. The company has claimed the title of Asia’s Leading Destination Management Company in multiple recent years—proof not simply of excellence, but of consistency under pressure.
Add to that a remarkable tally of industry awards accumulated over decades, and the picture becomes clearer: this is not a company that peaks—it performs.
And that continued recognition speaks volumes in an industry where innovation is constant and competitors are fiercely agile.

The Geogrhy of Expertise
What makes Asia DMC so difficult to surpass is not scale alone—it is depth.
Founded in Hanoi and expanding steadily across Southeast Asia, the company has spent nearly three decades building a network that spans some of the region’s most dynamic destinations, from Vietnam and Cambodia to Thailand, Indonesia and beyond.
But geogrhy here is more than presence. It is fluency.
Asia DMC’s strength lies in what might be described as a geogrhy of expertise—an ability to navigate not just landsces, but cultures, customs, and nuances with precision. It is this local intelligence, combined with global reach, that allows the company to craft journeys that feel less curated and more discovered.
From remote communities to iconic landmarks, every itinerary is layered with context and connection.

The Science of Seamlessness
In destination management, the invisible is often most valuable.
Asia DMC operates behind the scenes as a trusted partner for travel agents, tour operators, and global brands, orchestrating everything from luxury travel and bespoke itineraries to corporate incentives, events, and multi-generational experiences.
What sets it art is its cacity for seamless execution.
Decades of logistical experience—paired with an extensive network of local partners—allow the company to manage intricate, multi-country journeys with a finesse that pears effortless to the end traveller. But that effortlessness is anything but accidental.
It is the result of precision, planning, and an obsessive attention to detail.

The Fairway Advantage: Golf, Curated Like a Destination
In recent years, Asia DMC has quietly strengthened one of its most compelling—and increasingly in-demand—specialisms: golf travel across Asia.
As global interest in golf tourism surges, the company has positioned itself as a trusted orchestrator of multi-destination golf journeys, connecting some of Asia’s most celebrated courses with the same level of precision it brings to its broader portfolio.
From the lush fairways of Vietnam’s coastal courses to the championship layouts of Thailand and beyond, Asia DMC curates itineraries that blend sport with sense of place. These are not simply tee-time bookings—they are fully integrated travel experiences, where routing, pacing, and access are carefully designed to flow as seamlessly as the game itself.
For corporate groups, golf becomes a platform for connection—refined incentive programmes built around exceptional courses and effortless logistics. For leisure travellers, it transforms into something more personal: a journey through landsces, cultures, and climates, punctuated by moments of play.
What distinguishes Asia DMC’s proach is not just access, but orchestration. Every element—transfers, timing, hospitality, and local insight—is calibrated to ensure that each round feels considered, and every stop along the way feels intentional.
In a region where the diversity of golf experiences is as vast as the geogrhy itself, Asia DMC turns complexity into coherence.

Innovation as a Habit, Not a Headline
If consistency defines Asia DMC, innovation sustains it.
The company has built its reputation by evolving in step with the modern traveller: designing experiences that balance luxury with authenticity, creating meaningful cultural encounters, and opening access to places that lie just beyond the obvious.
Rather than reacting to industry shifts, Asia DMC anticipates them—quietly shing how Asia is experienced.
Whether through immersive itineraries or a focus on responsible tourism, its proach reflects a deeper understanding of what today’s traveller seeks: connection, context, and purpose.

Why It’s So Hard to Beat
So what makes Asia DMC such a formidable competitor?
Part of the answer lies in its ability to combine elements that rarely coexist at this level: deep local expertise, regional reach, and an unwavering commitment to quality.
While newer entrants bring energy and legacy brands bring history, Asia DMC delivers both—layered with a culture of continuous refinement that leaves little room for complacency.
It is this balance that makes the company such a consistent presence at the World Travel Awards, where nominations alone signal industry-wide respect.
Put simply: it is hard to outperform a company that keeps outperforming itself.

The Power of Trust
In travel, trust is everything.
Asia DMC has built enduring relationships with partners across the globe, acting as the bridge between international clients and the complexities of Asian travel. Its ability to understand—and exceed—expectations has made it more than a service provider.
It is a collaborator.
And in an era where travellers demand personalised, meaningful experiences, that trust becomes its greatest currency.

A Benchmark for the Future
As travel continues to evolve—towards more conscious, immersive, and experience-led journeys—Asia DMC stands as a reminder that leadership is not defined by scale alone.
It is defined by intent.
The company’s continued nomination as Asia’s Leading Destination Management Company 2026 reflects a broader truth: that excellence, when sustained, becomes expectation—and expectation, when exceeded, becomes legacy.

In a region defined by diversity and competition, Asia DMC remains one of the few companies that not only keeps pace with the industry—but quietly sets it.

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Bob W to open design-led aparthotel in Stuttgarts historic Bad Cannstatt district

Bob W to open design-led aparthotel in Stuttgarts historic Bad Cannstatt district


Bob W, the award-winning AI – and tech-powered hospitality operator, has announced plans to open a new 136-unit arthotel in Stuttgart’s historic Bad Cannstatt district, bringing its signature blend of technology, design and local storytelling to one of Germany’s most significant cultural neighbourhoods.

Scheduled to open in 2027, the new property will occupy a site spanning more than 3,000 square metres and is built on the location of a former World War II bunker. The development will feature 136 smart artments across five floors, alongside a communal kitchen and lounge, co-working space, laundry facilities and a 550-square-metre fitness area.

The fitness area on the ground floor will be operated by FITSEVENELEVEN, the design-led premium fitness brand known for its high-quality interiors, modern equipment and community-driven BODYCLUB concept. As a second tenant alongside Bob W, FITSEVENELEVEN adds a strong lifestyle and wellbeing component to the property and creates a complementary offer for guests, local residents and the surrounding urban neighbourhood.

Located just a short walk from Bad Cannstatt railway station, the property will provide guests with convenient access to Stuttgart city centre and the wider region, while offering an immersive experience rooted in the neighbourhood’s rich history.

Nearly 150 years after Gottlieb Daimler invented the world’s first portable combustion engine in Bad Cannstatt, the new Bob W property will celebrate the district’s pioneering spirit through a locally inspired design concept. Automotive design elements will reference Daimler’s workshop, tropical wallpers will pay homage to Stuttgart’s famous Wilhelma Zoo, and regional travertine stone will reflect the city’s renowned mineral springs and spa heritage.

The Stuttgart project forms part of Bob W’s major push across the DACH region, where the company has 12 confirmed new openings across nine cities in Germany, Austria and Switzerland, including Stuttgart, Frankfurt, Dortmund, Cologne, Bonn, Vienna, Graz, Salzburg and Locarno. The expansion reflects Bob W’s confidence in the long-term growth of the region, where demand for flexible, design-led, tech-powered accommodation continues to grow across both business and leisure travel.

Niko Karstikko, Co-founder and CEO of Bob W, said: Stuttgart is a city defined by innovation, craftsmanship and a strong sense of identity – qualities that align perfectly with what we aim to deliver through every Bob W property. Bad Cannstatt offers a unique opportunity to bring together local heritage, thoughtful design and modern hospitality in a way that creates a truly memorable guest experience.

Germany continues to be a key growth market for Bob W and we are excited to strengthen our presence in the country while continuing to expand across the wider DACH region.

Sebastian Emberger, Co-founder of Bob W, added: As a German native, the DACH region is especially close to home. We know these markets well and have strong conviction in their long-term fundamentals, as well as their position as Europe’s largest intra-regional travel market. We see a clear opportunity to introduce a new category of hospitality to cities where guests increasingly want flexibility, quality and local character.

With the locations of our new properties, we aim to expand and consolidate our long-term growth strategy for the DACH region. We are experiencing stable demand across Germany, Austria and Switzerland, and our pipeline of openings in Stuttgart, Vienna and eight other cities reflects both our confidence in the market and our commitment to responsible, sustained growth.

The property is being developed by THRIVE 2039 eG, a Stuttgart-based real estate and investment platform focused on future-oriented urban concepts, technology-enabled assets and sustainable value creation. The development is being delivered together with m projektmanagement GmbH, Hamburg, as development partner, bringing specialist expertise in project steering, cost and risk management, and the execution of complex construction projects.

Adrian A.W. Guse, Vorstand of THRIVE 2039 eG, said: With this development, we are bringing together exactly the elements that define the future of urban real estate: flexible living, technology-enabled operations, design-led hospitality and high-quality health and fitness amenities. Bob W is an ideal operator for this project because the brand combines digital efficiency with a strong sense of place and hospitality. Together with FITSEVENELEVEN on the ground floor, we are creating a compelling product that connects guests, residents and the neighbourhood in a contemporary way.

The development is pursuing DGNB certification and is designed to balance operational efficiency, long-term flexibility and a high-quality guest experience. The Stuttgart opening reflects Bob W’s broader European expansion strategy, as the company partners with landlords, developers and investors to bring design-led, tech-powered hospitality to major urban destinations.

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China and its leading performance in Travel & Tourism: Poised to Become the Worlds Leading Economy

China and its leading performance in Travel & Tourism: Poised to Become the Worlds Leading Economy


China’s Travel & Tourism (T&T) sector is undergoing a phase of accelerated expansion, positioning it as a strong example of sustained tourism growth, and placing the country firmly on track to become the world’s leading T&T economy in the coming years if current trends continue.

According to new 2026 Economic Impact Research (EIR) data from the World Travel & Tourism Council (WTTC), sponsored by Chase Travel, Lead Research Partner, China is emerging not only as the standout performer in Asia-Pacific, but also as a leader for how to coordinated policy, innovation, and long-term investment in infrastructure can drive high-impact tourism growth at scale.

In 2025, China welcomed more than 68 million international visitors, marking a 15.5% year-on-year increase, nearly three times the global growth rate of 5.4%, while international visitor spending rose by 10.5% to $135 billion, exceeding pre-pandemic levels and significantly outperforming the global average growth of 3.2%. The country recorded an additional 9 million arrivals compared to 2024, representing the largest increase globally.

This strong performance is having a significant impact, with China’s wider T&T sector continuing to outperform regionally, expanding by 9.9% in 2025 to reach $1.8 trillion, more than double the global growth average of 4.1%. China is also playing a central role in propelling Asia-Pacific to become the fastest-growing T&T region in the world, achieving 8.1% growth.

The recovery is being driven by a combination of progressive policy reforms and technological innovation, supported by the strong strategic vision of the Government of China in positioning Travel & Tourism as a key pillar of national economic growth.

Expanded visa facilitation measures now cover more than 50 countries, offering visa-free stays of up to 30 days and extended transit stays of up to 10 days. Since 2020, arrivals from visa-exempt markets have increased fivefold, including an additional 18% growth in 2025 alone.

At the same time, China is enhancing the visitor experience through seamless travel initiatives, including the rollout of biometric systems at entry points and the widespread adoption of advanced digital payment platforms, enabling a smoother end-to-end journey for international travellers. These efforts highlight the importance of innovation and digitalisation as core enablers of tourism growth.

Investment in air connectivity and high-speed rail infrastructure is further strengthening accessibility, improving connections between major international gateways and secondary cities, and supporting a more balanced distribution of tourism flows across the country.

In parallel, large-scale development of new tourism zones, cultural attractions, and theme parks is diversifying China’s tourism offering and reinforcing its global competitiveness, underscoring the sector’s growing role as a driver of economic diversification, regional development, and job creation.

WTTC President & CEO, Gloria Guevara, presented these latest findings during her visit to China, underscoring how the country is playing a pivotal role in accelerating growth across the global T&T landsce, supported by a clear long-term commitment from the Chinese Government to the sector’s continued development.

Gloria Guevara, President & CEO of WTTC, said: China’s recovery shows how targeted policy reforms can translate directly into stronger inbound demand and sustained growth. Continued progress in visa facilitation will be essential to sustaining this momentum. This proach, over time, could position China to become the world’s leading Travel & Tourism if they continue with this path.

China to generate one in five new global tourism jobs by 2036

Growth is set to remain strong, with a projected 5.3% increase in 2026 and an average annual growth rate of 6.5% over the next decade. By 2036, the sector is expected to nearly double in size to $3.5 trillion, underlining its long-term strategic importance.

Employment remains central to this growth story, with T&T supporting 84.6 million jobs in 2025 and expected to exceed 103 million by 2036, accounting for one in every five new tourism jobs globally during the next decade.

China is on track to reclaim its position as the world’s largest outbound travel market, with spending forecast to surge by 22.5% to nearly $280 billion in 2026, surpassing the United States. The country is also a major force in business travel, ranking second worldwide with $192 billion in spending, reinforcing its global influence across corporate segments.

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PORTO CARRAS GRAND RESORT REINTRODUCES AN ICONIC MEDITERRANEAN RESORT ESTATE FOR SUMMER 2026

PORTO CARRAS GRAND RESORT REINTRODUCES AN ICONIC MEDITERRANEAN RESORT ESTATE FOR SUMMER 2026


Reopening for the summer 2026 season, Porto Carras Grand Resort enters a new chter in the story of one of Greece’s most iconic hospitality estates. Set across a vast private estate in Sithonia, Halkidiki, where pine-covered hills meet the Aegean Sea, the resort re-emerges with a renewed focus on timeless Mediterranean hospitality, vineyard heritage, gastronomy and experience-led travel.

Long associated with a golden era of Greek resort living, Porto Carras Grand Resort holds a unique place within the country’s hospitality landsce. Spanning more than 1,700 hectares and 9 kilometres of coastline, the estate combines marina life, vineyards, nature, wellness and multi-generational travel experiences within one of the Mediterranean’s most expansive resort settings.

As luxury travel increasingly shifts towards emotional connection, slower rhythms and meaningful experiences, Porto Carras Grand Resort offers a more timeless and immersive vision of modern luxury hospitality.
A legacy, Greek Resort Estate

More than a hotel, Porto Carras Grand Resort exists as a fully integrated destination shed by history, landsce and a strong sense of place. Guests move between sea, vineyards, marina, golf course and wellness experiences within an estate designed to offer both freedom and immersion.

At the heart of the resort is Porto Carras Meliton, the flagship hotel operated by SWOT Hospitality, offering 479 rooms and suites overlooking the sea, marina and golf course.

At its heart lies a philosophy of freedom — the ability to move effortlessly between experiences, whether that’s a morning by the sea, an afternoon exploring the estate’s vineyards, or evenings shed by food, wine and connection.

The resort’s rooms and suites, overlooking the sea, marina or golf course, are designed to anchor guests within this environment, featuring light-filled spaces that feel both expansive and deeply connected to the surrounding landsce.

A Culinary Identity Rooted in Land and Sea

Central to the Porto Carras experience is a renewed focus on gastronomy, shed by seasonality, provenance and a strong sense of place. The resort’s diverse culinary offering spans multiple restaurants and concepts, from refined Mediterranean dining to relaxed, social experiences by the marina and beach.

At the core of this identity is Domaine Porto Carras, home to Greece’s largest organic vineyard. Set across 470 hectares on the slopes of Mount Meliton, the estate produces wines that reflect the region’s unique terroir, offering guests immersive tasting experiences that connect landsce, heritage and flavour.

The culinary programme for summer 2026 introduces two new dining concepts, CIKADO and ANÉO, further strengthening Porto Carras Grand Resort’s gastronomic identity.

A key highlight of the season is CIKADO, led by acclaimed Michelin-starred chef Lefteris Lazarou, whose menu celebrates refined Greek seafood cuisine shed by seasonality and coastal Mediterranean flavours. Alongside ANÉO, the new concepts reinforce the resort’s growing focus on elevated destination dining rooted in authenticity, provenance and regional culture.

A Resort Shed by Experience

Porto Carras Grand Resort is defined not by a single offering, but by the breadth of experiences it brings together. From its 18-hole golf course — one of the few of its kind in Northern Greece — to its private marina with 315 berths, the resort positions itself at the intersection of leisure, lifestyle and exploration. Guests can move between land and sea through a wide range of activities, from water sports and sailing to hiking, cycling and wellness-focused experiences, all set within a landsce designed to support both activity and restoration. Wellness remains a key pillar, with the Thalasso & Spa Centre offering a holistic proach that integrates relaxation, movement and the natural elements of the destination.

Additional Facilities

Porto Carras Grand Resort offers an exceptional breadth of facilities that set it art as a truly self-contained resort destination. For those seeking an even greater sense of privacy, Villa Kalyva Mare provides a luxurious alternative to the main hotel — an expansive 245 sqm property accommodating up to 10 adults, combining seclusion with full access to the resort’s amenities.

Families are particularly well catered for, with a dedicated children’s programme offering creative activities, supervised entertainment and tailored experiences that allow younger guests to thrive while parents unwind. The resort sits within a region of outstanding natural beauty, with access to Blue Flag-certified beaches along one of the Mediterranean’s most pristine coastlines. Rounding out the offering, Porto Carras is also home to a casino, providing an additional dimension of evening entertainment within the estate.

A New Expression of Resort Living

As travellers increasingly seek destinations that offer both variety and depth, Porto Carras Grand Resort represents a return to resort living, reimagined for a contemporary audience. It is a place where multi-generational travel unfolds naturally, where space allows for both connection and privacy, and where the rhythm of the stay is shed as much by the landsce as by the guest.

With growing interest from UK and DACH travellers seeking more authentic, experience-led Mediterranean destinations, Porto Carras Grand Resort is uniquely positioned to reintroduce Northern Greece through a more elevated and heritage-led lens.

Located just 120km from Thessaloniki, the resort also offers a level of accessibility that complements its sense of esce.

Summer 2026 in Halkidiki

As attention begins to shift towards destinations that offer a more grounded, experience-led proach to luxury travel, Halkidiki is emerging as one of Greece’s most compelling regions. With its combination of natural beauty, cultural depth and expansive landsces, this Porto Carras Grand Resort stands at the forefront of this evolution, offering a vision of Mediterranean hospitality that is both timeless and newly relevant.

Reservations for the 2026 season are now open.

For more information, please visit:

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California Comes to London With Immersive Games Experience

California Comes to London With Immersive Games Experience

Visit California and Virgin Atlantic Holidays will launch California Games, an immersive two-day takeover of Outernet London designed to bring the playful energy and excitement of the Golden State to the heart of London.

Taking place from 12-13 June 2026, the activation will transform the Tottenham Court Road venue into an experiential showcase of the Golden State’s vibrant and welcoming spirit. Visitors are invited to Play Big and step into The Ultimate Playground through interactive sports and games, live entertainment, California-inspired food and cinematic destination content. High-resolution LED screens will bring California to life with spectacular visuals of the state’s iconic landsces, legendary road trips and rich cultural experiences.

As the state prepares to host a landmark era of global sporting events, the event will coincide with the opening FIFA World Cup 2026™ fixture in Los Angeles on 12 June, where the U.S. Men’s National Team will face Paraguay.

The two-day takeover forms part of a wider integrated marketing campaign between Visit California and Virgin Atlantic Holidays positioning California as the ultimate destination for sports, entertainment and iconic road trips. The campaign includes out-of-home advertising across key Transport for London (TFL) stations, a dedicated Virgin Atlantic Holidays media campaign, product development and travel agent training initiatives, and a media partnership with The London Standard, culminating in the California Games at Outernet London – the UK’s most visited cultural attraction.

California is entering an extraordinary era for sports and entertainment, with some of the world’s biggest events set to take place across the state over the next couple of years Visit California President & CEO Caroline Beteta said. California Games is an exciting opportunity to bring the welcoming and adventurous spirit of the Golden State to U.K. audiences and invite visitors to truly ‘Play Big.’ From iconic road trips and outdoor adventure to live entertainment and global sporting moments, California offers experiences unlike anywhere else in the world.

Paul Truss, Head of Product at Virgin Atlantic Holidays, said: California remains one of the most popular destinations for our customers, thanks to its mix of iconic cities, world-class entertainment, sports and unforgettable road trips. With Virgin Atlantic and Virgin Atlantic Holidays, customers can fly direct daily from the UK to Los Angeles and San Francisco, making it easier than ever to explore the Golden State. We’re proud to partner with Visit California on California Games to give Londoners a taste of the Virgin Atlantic experience and everything this iconic destination has to offer.

Visitors are Invited to Play Big

At Outernet London, visitors will be transported to California through a series of immersive experiences across the venue’s primary public spaces: Pop 1, Now Building and Now Trending.

Pop 1 will transform into a Virgin Atlantic Clubhouse-inspired lounge, recreating the excitement of departing from London Heathrow to Los Angeles International Airport. Ctivating video content will bring the boarding and inflight experience to life, with refreshments available for purchase at the Clubhouse bar.

The Now Building will immerse in the spirit of the Golden State through sports activations and interactive games, live entertainment including flash mobs and nightly DJs, and California-inspired food served from a vintage Airstream trailer. Visitors can cture a holiday selfie beside a classic red Cadillac and Virgin Atlantic Premium and Upper Class seats, while immersive destination footage will showcase the breadth of adventures across California, from coastal surf towns and dramatic desert landsce to world famous cities and mountain esces. The space will also feature activations from the National Football League (NFL) and merchandise giveaways, while visitors will have the chance to book California holidays and win a trip with Virgin Atlantic Holidays.

Now Trending will revive the iconic 1987 California Games™ video game by Epyx, with giant interactive gaming screens featuring some of California’s most iconic sports. Visitors will be able to play games such as surfing, skateboarding, hacky sack, roller skating and BMX racing, bringing the nostalgic arcade classic to life on two large screens.

The Ultimate Playground for Sports and Entertainment

Coinciding with the United States’ opening FIFA World Cup 2026™ fixture in Los Angeles on 12 June, the activation will shine a spotlight on California’s global sporting calendar, including World Cup matches in Los Angeles and the San Francisco Bay Area, Super Bowl LX in 2026, Super Bowl LXI in 2027 and the LA 2028 Olympic and Paralympic Games.

Beyond the landmark sporting events, California is home to 24 major professional sports franchises – more than any other U.S. destination – alongside globally recognised participation sports including surfing, skateboarding, climbing and snowboarding. The state is also the global cital of entertainment and popular culture, from Hollywood film studios and iconic music venues to internationally renowned festivals, gaming, television and creative communities that she global culture.

Visit California’s latest global brand platform, The Ultimate Playground, invites travellers to play their own way and experience a fun, free-spirited holiday in California. The state’s first brand evolution in more than a decade is grounded in research from the U.S. National Institute for Play (NIFP), highlighting the importance of play and connection in everyday life.

Key partners for the activation include Los Angeles Tourism, See Monterey and Universal Studios Hollywood, which will be featured throughout the California Games with dedicated content and advertising. San Diego Tourism Authority and Visit Greater Palm Springs will also be featured in the campaign.

For more information on California, visit:

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JW Marriott Appoints Aishwarya Rai Bachchan as Global Brand Ambassador

JW Marriott Appoints Aishwarya Rai Bachchan as Global Brand Ambassador


JW Marriott, part of Marriott Bonvoy’s global portfolio of more than 30 brands, today announces its collaboration with Aishwarya Rai Bachchan as a Global Brand Ambassador. Through this, Aishwarya Rai Bachchan will elevate and bring renewed expression to the brand’s global Stay in the Moment platform, bringing a thoughtful, globally resonant perspective that deepens its relevance across key international markets.

The pointment signals both continuity and evolution. Stay in the Moment remains central to brand ethos – rooted in the legacy of J. Willard Marriott and a belief in holistic well-being, where guests are present in mind, nourished in body, and revitalized in spirit. As India continues to play an increasingly important role in global travel, the collaboration reflects a thoughtful recognition of its growing influence and connection to the brand’s global community.

JW Marriott currently operates more than 130 properties worldwide, with India representing one of its most dynamic portfolios and development pipelines. Indian travelers are the fastest-growing outbound luxury segments globally, while demand for premier domestic travel is steadily rising – driven by increased affluence, multigenerational journeys, and a growing preciation for meaningful, experience-led stays. Within this context, the concept of staying present resonates deeply, reflecting a guest who seeks both refinement and a sense of purpose in how they travel.

Aishwarya Rai Bachchan’s pointment as a Global Brand Ambassador reflects this shared alignment. For over two decades, she has represented India on the global stage with distinction across cinema, fashion, philanthropy and international cultural platforms. Her career is defined not only by enduring visibility, but by credibility, discernment, and a rare sense of gravitas that reflects a life grounded in balance, built on integrity, resilience, unwavering authenticity, and a strong sense of purpose.

In the way she navigates a global stage while remaining anchored in what matters most, she reflects a way of living that is both intentional and graceful. This sense of composure and clarity resonates with the brand’s philosophy of intentional luxury.

Aishwarya’s global stature, warmth, and authenticity make her a natural embodiment of JW Marriott and an ideal partner for the brand, said Bruce Rohr, Vice President and Global Brand Leader, JW Marriott. She brings a thoughtful, grounded presence that reflects the way our guests seek to travel – with intention and a sense of connection. As we continue to expand in India and across markets shed by Indian travelers, this collaboration reinforces our commitment to celebrating presence as the ultimate in luxury experiences.

As a Global Brand Ambassador, Aishwarya Rai Bachchan will be featured across international brand campaigns and storytelling spanning film, print, and digital platforms, while also engaging in thoughtfully curated brand experiences in India and select global markets. The creative expression centers on moments of reflection, connection, and quiet sophistication within JW Marriott spaces – bringing to life environments intentionally designed to foster clarity, presence, and a sense of calm.

For Aishwarya Rai Bachchan, the association reflects a shared sensibility with the brand’s proach to holistic well-being and meaningful connections. Travel has always been an important part of my life, both personally and professionally, she said. The most meaningful experiences are often the quietest ones, when you are fully aware of where you are and who you are with. JW Marriott’s philosophy of being present and in the moment speaks to that awareness. I am honored to represent a brand that values presence and purpose in equal measure.

India remains a strategic priority for Marriott International, with a strong and expanding footprint across gateway cities and resort destinations. Through this JW Marriott collaboration with Aishwarya Rai Bachchan, the brand continues to reinforce its long-term commitment to the region and its intention to engage a new generation of luxury travelers through relevance, credibility, and emotional resonance. In aligning with one of India’s most respected global figures, JW Marriott affirms a vision of luxury defined by depth, composure, and a meaningful sense of presence. The Stay in the Moment platform continues to evolve globally, strengthened by a partnership that reflects India’s growing influence on the global stage.

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