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Man Cereal faces accusations of ‘toxic masculinity’

Would you start your day with a big ol’ bowl of Man Cereal?
The attention-grabbing moniker belongs to a new, allegedly better-for-you breakfast cereal with the tagline, Serious Nutrition. Un-Serious Name. The low-sugar cereal comes in four flavors — Cinnamon, Fruity, Salted Fudge and Mle Bacon — with 160 calories, 15 grams of protein and 2.5 grams of creatine per serving.
It’s the first widely available ready-to-eat breakfast cereal formulated with creatine monohydrate, according to its minimalist, sans-serif website, and its protein content places it firmly in the proteinmaxxing trend.
Creatine, for the uninitiated, is a compound that comes from three amino acids and supplies energy to your muscles, and a substance rather popular with gym-going individuals — particularly men, though it has benefits for all of us, regardless of gender.
The creatine-packed product costs a pretty penny: A box with six servings will set consumers back $19.99, but 3- and 6-packs cost less per box. According to critics on social media, though, what Man Cereal is mostly full of is a heing helping of hooey.
Trying to hyper-masculinize something as neutral as food and cereal is STUPID, posted one X user. anyone who believes otherwise is just a lesser human being with a small intellect and low self esteem and a fragile sense of being.
This is so f—ing toxic and stupid, wrote another. Embarrassing for the company and any idiot who feels they need cereal ‘for men’ grow the f— up.
Where can I buy a box of ‘fragile masculinity’? asked another.
On the other hand, there are people cheering on the product, with one saying they need a weeks supply yesterday.
In a world of Dude Wipes and Colgate for Men to Bic (pens) for Her, social media users seem jaded by the genderization of products. But, according to Man Cereal’s founders, Emily Straus and Dejan Rankovic, the product isn’t an example of toxic masculinity.
I think it does a really good job of just saying what it is, she continues. As a woman, I know that it’s a joke, and you know when people ask about it, I say it’s ‘cereal for all mankind,’ and that’s how I think about it.
The pair says they realized people were missing out on creatine and wanted to eliminate the need for folks to supplement their diet with it by consuming powders or gummies.
Despite accusations otherwise, Rankovic and Straus maintain the product is not associated with Health and Human Services Secretary Robert F. Kennedy Jr.’s Make America Healthy Again movement, and the brand even says so on social media.
MAHA hates us because we’re not steak and eggs, Man Cereal’s official account posted on X.
Ultimately, Man Cereal’s owners say they’re in on the joke and hope consumers will be, too.
If you go into a retail store and you don’t pick up the box and look at the back, you might have a negative reaction, or if you just see, like, the Man Cereal name, you might have a negative reaction, Rankovic says.
Once people kind of fall into the ecosystem, they understand, like, ‘Oh, I get what this brand is doing, and I actually kind of think it’s funny and innovative,’ he adds. The product, at the end of the day, is a good-for-you product, and I think most people are supportive of that.
What an expert thinks of Man Cereal
Registered dietitian Natalie Rizzo, nutrition editor for TODAY, says she considers Man Cereal very similar to a supplement, like a protein powder, because it’s made from a blend of whey protein, coconut oil, starch, creatine and various low-calorie sweeteners.
My general recommendation is to use supplements sparingly, for convenience, Rizzo says. For instance, if you don’t have a lot of time after a workout to sit down for a snack or a meal, then a protein shake may be helpful for recovery until you can sit down for a proper meal. Yet, I don’t recommend these supplements on a daily basis because they lack the nutrients that you would get from foods.
Rizzo points out that chicken or eggs naturally contain both protein and creatine, and also provide other beneficial vitamins and minerals.
I recommend proaching Man Cereal similarly to these supplements— eat it when you’re short on time or need a convenient option, but don’t include it as an everyday stle, she says.
Rizzo suggests looking for cereals lower in sugar and made with whole-grain ingredients.
When paired with milk, a bowl of whole-grain, low-sugar cereal can provide protein, fiber and other vitamins and minerals, she says.
My review of Man Cereal, as a man
Yes, I’m a man, but I might not be the kind of man Man Cereal is marketed towards. For instance, the last time I ran for any length of time, it was from my car to a rummage sale featuring Aimé Leon Dore at bargain basement prices.
Still, my strongest muscle is my mind and creatine can benefit that. So I proached a full bowl of Cinnamon Man Cereal with an open mind and an empty stomach.
I found the scent very pealing, with the spice permeating the air as I poured myself a bowl. After adding a little milk, I prepared myself for #gains and ate a spoonful.
The texture is really pealing. Since its main ingredient is a protein blend, it’s crunchier than Cocoa Puffs or Kix, both favorites of mine. The cinnamon flavor carries through each bite, too.
Now for the big minus: The cereal is overpowered by the persistently sour taste of stevia. It lingers like glitter on your taste buds. It is the glitter of sweeteners.
Man Cereal’s owners tell me they are working on a low-sugar version sans stevia, and I look forward to trying it when it comes out.
In the meantime, if you’re sensitive to the taste of stevia like I am, you’ll either need to man up … or skip this altogether.

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Costco dropped prices on these 4 Kirkland Signature products

Costco reduced the prices of several items during the third quarter of fiscal year 2026, which ended in late May.
It’s the third time in a row that Costco has announced price drops during a quarterly earnings call.
In December 2025, the brand shared that it had lowered prices on items like chicken pot pie, bacon and whipped cream. In March, Costco lowered prices on food items like butter and coconut water.
Our goal is to be the first to lower prices where we see opportunities to do so, Gary Millerchip, Costco’s chief financial officer, said in the most recent earnings call.
Here’s which Kirkland Signature food products just got cheer.
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Costco lowered prices on these items
These Kirkland Signature products got cheer, according to the company’s most recent earnings call:
Crispy Wings: dropped from $16.99 to $14.49
Milk Chocolate Almonds: dropped from $19.99 to $18.99
Golf Ball: dropped from $32.99 to $29.99
Sheets (King): dropped from $89.99 to $79.99
Order for delivery with Instacart

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New World Screwworm in Texas: What ‘Escalated Response’ Means for US Food Distribution

Texas Governor Greg Abbott has ordered an escalated response to the reemergence of the New World screwworm, activating the State Emergency Operations Center at Level II and mobilizing all available state resources as officials race to contain the parasitic pest now detected inside the state.
The move directs the Texas Division of Emergency Management (TDEM) to coordinate a multi-agency response, bringing together animal health, agriculture and public health officials to prevent further spread.
The stakes stretch far beyond Texas. The New World screwworm poses a direct threat to livestock production—particularly cattle—and could disrupt supply chains if infestations spread, forcing quarantines or limiting animal movement. Because Texas is the nation’s top cattle-producing state, officials have warned that an outbreak could tighten already strained supply, drive up beef prices and ripple through broader food distribution systems nationwide.
Read More on U.S.
A widening screwworm outbreak could also intersect with broader global supply risks, including volatility tied to key shipping routes like the Strait of Hormuz. While the parasite itself threatens domestic livestock production, any concurrent disruption in global energy flows through the Strait, which handles a significant share of the world’s oil shipments, can drive up transportation and fuel costs.
Those increases typically cascade through agricultural supply chains, raising costs for feed, processing and distribution. In a worst-case scenario, overlping pressures from a livestock pest outbreak and higher shipping or fuel costs could compound price spikes and logistical strain across the United States’ food system, particularly for beef and other protein products already sensitive to supply shocks.
Screwworm Symptoms in Humans: What We Know
Although the parasite primarily affects animals, human cases can occur in areas where the flies are present.
According to the Centers for Disease Control and Prevention (CDC), the New World screwworm infection begins when a female fly lays eggs in an open wound or body opening, such as the nose, ears or mouth.
Symptoms can include:
Painful wounds that worsen quickly
A foul-smelling site of infection
Visible larvae (maggots) in or around the wound
Sensation of movement under the skin
The larvae feed on living tissue, which can lead to severe damage if not treated promptly.
Health officials emphasize that while human risk in the U.S. remains low, exposure is possible in areas where the flies are circulating, particularly for individuals with untreated wounds.
Why Is Screwworm Back in the US?
The current threat is tied to a broader outbreak that has steadily advanced north through the Americas over the past several years.
The parasite is endemic in parts of South America and the Caribbean.
Since 2023, it has spread across Central America and into Mexico.
Recent detections in northern Mexico brought the pest within miles of the U.S. border before it was confirmed in Texas in June 2026.
Experts say the spread has been fueled by both the migration of flies and the movement of infected animals, allowing the parasite to le long distances.
The detection in Texas marks the parasite’s return after decades of eradication in the United States, prompting renewed emergency measures and containment strategies similar to those used in the mid-20th century.
Florida has also moved to tighten biosecurity, enacting emergency rules that bar the import of any warm‑blooded animals from screwworm-infested zones until June 10, according to state agriculture officials, underscoring growing concern about cross-state spread.
How Screwworms and Botflies Differ
While both screwworms and botflies are parasites that can infest animals—and in rare cases humans—they behave in significantly different ways.
New World screwworm:
Targets open wounds on living animals
Larvae aggressively burrow into and consume healthy tissue
Infestations can ridly worsen and become fatal if untreated
Botflies (general comparison):
Typically deposit larvae on intact skin or through insect vectors
Often create localized infestations rather than ridly expanding wounds
Usually less destructive to surrounding tissue
A key distinction highlighted by experts is that screwworm larvae feed on living tissue, whereas many other fly larvae, including common species, feed only on dead or decaying material.
What Does the Emergency Response Do?
Abbott said the state is deploying the full use of all state resources to stop the pest.
With the emergency response now fully activated, officials say early detection and rid containment will be critical to preventing wider spread and minimizing potential disruptions to livestock production and the U.S. food supply.
“The protection of our ranchers, livestock producers, deer breeders, and the Texas economy from this pest is a top priority,” Abbott said in a press release issued Monday. “We have eradicated this pest before, and we will do it again in close cooperation with our federal partners.”
“Texans should stay alert, check animals daily for wounds, and report any suspected cases immediately,” he urged.
Activation of the State Emergency Operations Center at Level II centralizes Texas’ response, allowing officials to ridly deploy resources, coordinate across agencies and streamline decision-making as new cases emerge.
The move brings together key partners to manage surveillance, containment and public guidance, including the Texas Animal Health Commission, Texas Parks and Wildlife Department, Texas A&M AgriLife Extension Service, Texas A&M Veterinary Medical Diagnostic Laboratory, Texas Department of Agriculture and the Texas Department of State Health Services.

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Dorchester County woman accused of $76K food stamp fraud

NORTH CHARLESTON, S.C. (WCSC) — A Summerville woman was arrested after authorities say she fraudulently obtained more than $75,000 in Supplemental Nutrition Assistance Program, or SN, benefits.
Timesha Fleming, 34, was charged with fraudulent acquisition or use of food stamps valued at $10,000 or more, according to the South Carolina Department of Social Services.
The alleged crimes occurred between August 2020 and November, according to an arrest warrant.
Documents claim she failed to report her husband’s income while they were living together, acquiring $76,502 in benefits she would not have qualified for if she accurately reported her household’s income.
Fleming was booked into the L.C. Knight Detention Center on Friday and released the same day, according to jail records.

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Emma’s Torch Helps Refugees Build New Futures Through Food

Emma’s Torch is opening its new café and culinary training center in Downtown Silver Spring on June 12, combining delicious food with a powerful mission.
The nonprofit provides refugees, asylum seekers, and survivors of human trafficking with hands-on culinary training, career support, and real-world restaurant experience to help them build sustainable careers in the hospitality industry. Guests can enjoy fresh café offerings while supporting students as they put their skills into practice in a working kitchen.
Kerry Brodie, the founder and Executive Director of Emma’s Torch, and Briana White, the Senior Culinary Instructor shared with Brian what visitors can enjoy at the cafe, including brunch to a fresh salad.

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Summer EBT food benefits are here, redemption rate was 80% last year

Nevada families will once again receive a one-time payment of $120 per child this summer to help buy groceries during months when free or reduced school meals are not available.
The federal nutrition assistance program, known as Summer Electronic Benefits Transfer (S-EBT), will benefit more than 300,000 school-aged children in Nevada, according to Nevada Current.
The Nevada Division of Social Services, which administers the food assistance program, said more than $36 million in benefits will be sent out this summer as part of an effort to combat childhood hunger.
Last year, the Nevada Division of Social Services issued more than $37,000 in S-EBT benefits, but only about $30,0000 was used by eligible families, meaning about 20% of food benefits were lost.
Under the program, benefits expire after 122 days after they are issued.
The Nevada Division of Social Services said some families may have been unaware last year that S-EBT benefits were loaded onto existing cards they had received in the program’s inaugural year, which could have lowered the redemption rate.
This year, state agencies notified families by email and text messages that benefits were issued to their existing EBT cards. The Division of Social Services also promoted the program on social media pages and held a Facebook live event with the Clark County School District in hopes of increasing S-EBT benefit use.
Kelly Cantrelle, the deputy administrator of the Nevada Division of Social Services, said they worked closely with the Nevada Department of Education to ensure all eligible students were automatically sent summer food benefits.
Their partnership allows DSS to distribute these benefits quickly to families that need additional support during the summer months, Cantrelle said in a statement.
Overall, Nevada has strong distribution rates with about 80% of eligible families utilizing their full benefits.
How benefits will be distributed
More than half of eligible families were issued summer food benefits on May 23, which were delivered on existing EBT cards that work like a debit card and can be used at grocery stores and proved online retailers.
Families that do not have existing EBT cards will be sent new summer EBT cards by mail through mid-July. Those families will be notified through email and text as their benefits are issued.
Families who did not receive a card or lost their existing summer EBT card can call or write the Nevada Division of Social Services for a new card, which will take about 2-3 weeks to arrive.
Not all families are automatically eligible for the summer nutrition program, and the agency is encouraging families to ply for benefits on the Access Nevada Summer EBT portal through Aug. 9. Once proved, the family will be notified and mailed a summer EBT card.
The Nevada Division of Social Services has received about 1,400 plications for the summer EBT program this year, and about 1,000 of those plications have been proved.
Families can check to see if their child is automatically enrolled into the program through an online portal at Access Nevada.
Children are automatically eligible for the S-EBT program if they attend a school that participates in the National School Lunch Program or School Breakfast Program .
If a child receives Supplemental Nutrition Assistance Program (SN), Temporary Assistance for Needy Families (TANF), or Medicaid they are automatically eligible regardless of what school they attend.
Children participating in the Food Distribution Program on Indian Reservations (FDPIR) are also automatically eligible.
SN plications are down
About half of children eligible for the summer EBT program are also participating in SN or TANF, meaning they are automatically issued the summer food benefits on cards their family already uses on a regular basis.
David Rubel, a New York City-based education consultant who tracks S-EBT redemption rates nationally, said families are less likely to lose track of SN or TANF cards compared to S-EBT cards which are loaded once a year.
In a nutshell, the good news is that Nevada Summer EBT program is reaching most families, but with 20% expungement, Nevada can still do better with more publicity, Rubel said. If a family had been made aware of the Summer EBT payment, they could still have plied for a new card.
But in Nevada, both SN participation and new SN plications have decreased. From January to March, there was an 18% decrease in the number of households receiving SN benefits compared to the same time last year.
The trend is not unique to Nevada. The SN Program is down over 4 million individuals nationwide. This indicates broader federal and economic factors are contributing to this reduction, said Kristle Muessle, a spokesperson for DSS.
The drop in SN recipients follows federal work requirements that went into effect May 1, implemented under President Donald Trump’s signature One Big Beautiful Bill Act.
Under the bill, able-bodied adults aged 18-64 without dependents under 14 must prove they work or participate in proved training or community service activities at least 20 hours per week, or their SN benefits could be limited to 3 months in a three-year period.
It also removed work exemptions for the unhoused, veterans, and former foster youth.
The new work requirements fundamentally alter the landsce of food assistance in Nevada. Nevada has been exempt from SN work requirements since 2008, due to the state’s higher-than-average unemployment rate.
Before the One Big Beautiful Bill Act was signed into law, state and county governments could request to waive work requirements if they had persistently high unemployment rates.
However, under the new rules waivers will only be granted to jurisdictions with annual unemployment rates above 10%.
High unemployment remains an issue in Nevada, although not as high as during the pandemic when unemployment rates reached 30%.
According to the U.S. Bureau of Labour Statistics, Nevada currently has the second highest unemployment rate in the U.S., tied with Delaware and California at 5.3%.