Costco has added a new frozen treat to its shelves from a brand customers have praised as “top tier.”
Yasso Frozen Greek Yogurt Cups have been offered at select warehouse locations, according to the brand.
The product was introduced late last month, the company announced, just in time as summer temperatures begin to spike.
The 12-pack includes mini cups split between two flavors: Vanilla Caramel and Fudge Chip.
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Marketed as a lighter alternative to traditional ice cream, each 3-ounce cup contains less than 100 calories and 4 grams of protein.
The Vanilla Caramel flavor has 80 calories per serving, while the Fudge Chip comes in at 90 calories.
The pack reportedly retails for $11.89, equivalent to roughly $1 per cup, according to Instagram page Costcobffs.
The new release has sparked significant attention across social media.
One Reddit user praised the decision, saying Yasso items are not overly sweet and lack the artificial taste often found in other low-calorie desserts.
“Yasso products have always been top tier,” the user said.
Another Reddit user added, “These are absolutely amazing and the right portion for that sweet treat.”
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Social media page CostcoHotFinds, which said it has partnered with the brand, noted the item is available for a limited time.
“Availability depends on the region and retailer,” Yasso said. “We’d suggest checking with your local store manager about ordering it in.”
Shoppers eager to try the mini cups may also find the product at BJ’s Wholesale Club locations, the brand added.
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It is typical for Costco to roll out limited-time products as part of a testing period before wider or recurring availability.
The Yasso brand has, however, shown staying power, as Costco has previously carried its frozen Greek yogurt bars, including Cookies ‘n Cream and Mint Chocolate Chip flavors.
The 15-count packs feature similar nutrition profiles, with each serving typically ranging between 90 and 100 calories and containing about 5 grams of protein.
FOX Business reached out to Yasso for more information.

BOSTON (AP) — A Delta Air Lines jet was roughly 300 feet from an American Airlines plane during a close call at Boston’s airport that forced the Delta aircraft to abort a weekend landing attempt, an aviation expert said Sunday.
The Federal Aviation Administration said it was investigating the incident between two commercial flights that happened Saturday at Boston Logan International Airport.
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Todd Curtis, a former safety engineer at Boeing, estimated the distance between the two jetliners using Flightradar24, a website that tracks flights. Curtis now coproduces a podcast about flight safety issues.
“This is a significant incident,” Curtis said, adding that it was particularly concerning because it involved two professional airline crews.
He said federal aviation officials have been concerned about such runway incursions for a while now and will scrutinize Saturday’s close call.
Near-misses and runway incursions at U.S. airports will be the subject of a hearing on Capitol Hill on Tuesday. The Senate Commerce Subcommittee on Aviation, Space, and Innovation will seek ways to strengthen safety across the national airspace system.
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The Delta flight from Dallas had to execute a go-around, or aborted landing, to avoid the American plane departing from an intersecting runway, according to the FAA and flight logs.
The crew of Delta flight 2351 coordinated with air traffic control to perform the go-around, an airline spokesperson said. The plane, which had 129 passengers and six crew members on board, landed safely and deplaned normally, according to the spokesperson.
Go-arounds are safe, routine procedures performed at the discretion of the pilot or air traffic controllers, according to the FAA.

The older members of Gen X may be hovering around 60, but a significant chunk are still on the family payroll. New survey data from Northwestern Mutual finds that a third of Gen Xers and more than half of millennials say they remain financially reliant on their parents; across all ages, 42% of adults report some dependence, per USA Today. That includes 72% of Gen Z. The dynamic comes as boomers hold roughly half of US household wealth—about $90 trillion—and as an estimated $124 trillion is expected to be passed down from older generations to younger ones by 2048, a shift often dubbed the “Great Wealth Transfer.”
That transfer, however, is neither guaranteed nor imminent. Americans are living longer and spending more on long-term care, and most people who do inherit don’t see that money until their late 50s or early 60s—and fewer than 40% inherit at all, per a past analysis by the Washington Post. Meanwhile, younger adults are contending with steeper obstacles: higher mortgage balances, larger student loans, and rising living costs. Pew Research reports that 44% of young adults had received help from parents in the past year, most commonly for groceries, utilities, and phone bills. More than a third of those parents say the support hurts their own finances, even as close to the same number worry their kids won’t become fully independent.
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According to the Labor Department’s latest data, the rate for men 20 years and older was 69.5% in May, down from 76% in May 2006. That means fewer men were employed or unemployed but actively looking for a job.
The male participation rate peaked at 86.4% in 1950, but slid to 79.7% in 1970, and 76.4% in 1990. By contrast, female participation rose steadily until the 1990s, peaked in 2000, and has dipped only slightly since then.
Numerous theories have been thrown around to try shedding light on the more recent declines among males. After the housing bubble popped and triggered the Great Recession, for example, the sudden loss of construction jobs was partly blamed for men dropping out of the work force.
The introduction of more advanced video games since the early 2000s has even been cited as a cause for men working fewer hours. Meredith Whitney, the one-time “Oracle of Wall Street” who predicted the Great Financial Crisis, previously told Fortune that young single men living at home and playing video games are behind a “crisis of the American male.”
Last year, the San Francisco Fed took a crack at it, saying men were both pulled out of the labor force because of schooling or caretaking duties and pushed out due to a mismatch in skills or a disability.
Now a new paper from University of Connecticut economists Remy Levin and Daniela Vidart has added to the debate, arguing that men’s beliefs about the benefits of work are shaped by the labor market conditions they observed over their lifetimes, particularly during childhood.
When young males grow up seeing weak wages and high unemployment among the men around them, they form pessimistic expectations about their own prospects later in life, making them less likely to participate in the labor force, the economists explained.
“Our findings suggest that experience effects can turn short-run declines in labor demand into long-run declines in labor supply,” they wrote.
The phenomenon persisted even after men moved to a different state, and the effects were stronger among men exposed to the experiences of their own racial group.
In addition, the paper said childhood exposure explained nearly all of the labor force participation dynamics and that men’s expectations for their own wages or employment were based on lifetime experiences—and not macroeconomic conditions like national unemployment or inflation.
“It is the labor market environment men grow up in, more than what they observe as adults, that shapes their later participation,” Levin and Vidart concluded. “This points to the formative years as the critical window for belief formation about returns to work, with implications for how policy interventions might most effectively cultivate lasting labor force attachment among men.”
For policymakers, a more effective response to declining male participation may entail managing expectations by cultivating credible, long-run beliefs in the value of work, they said.
Separate research has found that the COVID pandemic may have motivated people to re-evaluate their life priorities, leading them to choose to work fewer hours.
But there was a clear gender divide. Young men with at least a bachelor’s degree spent an average of 14 hours less annually on the job between 2019 and 2022. The decline was far less over the same period for similarly qualified women, who worked three fewer hours.
Yet another study from the Boston Fed in 2022 said that non-college-educated men, between the ages of 25 and 54, left the workforce in higher numbers than other groups in part because of their perceived social status relative to better-educated men of similar age.
Since 1980, men without degrees have seen their weekly earnings decline by 17%, while those of college-educated men rose by 20%, adjusting for inflation.
The Boston Fed study found that the drop in earnings for non-college-educated men over the last four decades has increased their likelihood of leaving the labor force by nearly half a percentage point. That also accounts for 44% of the increase in their exit rate.
“If the increasing wage gap between high and low earners directly or indirectly affects men’s aggregate labor supply, wage inequality might have carried wider implications to the economy than previously believed,” Pinghui Wu, the author of the study, wrote.

Chevrolet is giving its Silverado pickup a major update with new V8 engines, a redesigned exterior and more technology inside the cabin.
The automaker on Tuesday introduced the next-generation 2027 Chevrolet Silverado 1500, calling it the “most powerful Silverado ever” and marking one of the pickup’s biggest updates in years.
The truck is expected to go on sale at the end of the year, with pricing to be announced later, according to the company.
“Silverado has earned truck customers’ trust over decades of hard work in the real world,” Scott Bell, vice president of Global Chevrolet, said in a statement. “With the next-generation 2027 Silverado 1500, we’re taking that legacy forward by building the most capable, refined and advanced Silverado lineup we’ve ever offered.”
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The 2027 Silverado will offer four powertrain options, including new 5.7-liter and 6.6-liter V8 engines. Chevrolet said the truck will have the most powerful naturally aspirated V8 engine in its class.
The lineup will also include an updated 2.7-liter TurboMax engine paired with a 10-speed transmission, along with the Duramax 3.0-liter Turbo-Diesel.
“From tough towing scenarios to the daily demands our customers put on their trucks, these next-generation V8s were engineered and proven to perform in the real world,” Mark Dickens, executive chief engineer at Chevrolet, said in a statement.
The 2027 Silverado will come in seven trims, including Work Truck, Custom, Custom Trail Boss, Silverado, Trail Boss, ZR2 and High Country.
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Chevrolet said the new lineup is designed to give buyers more choice, from work-focused trucks to off-road models and more premium versions.
The ZR2 will be the most off-road-capable version, while the High Country will serve as the top luxury trim.
Inside, every 2027 Silverado will come with a new digital cockpit, including a standard 16.3-inch center display and a 12.2-inch driver information screen.
Chevrolet said the Silverado will offer Super Cruise driver-assistance technology with trailering capability, allowing hands-free driving while towing on compatible roads.
The truck also gets a new exterior design, including a stronger front end, new LED headlights and taillights and updated wheel openings.
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“The goal with the new Silverado was to create a truck that looks stronger, more modern with demanding presence at first glance, while staying true to the authentic truck character customers expect from Chevrolet,” Chevrolet Global Executive Design Director Phil Zak said in a statement.
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Additional details, including availability and MSRP, will be released later this year.
Chevrolet last introduced an all-new Silverado in December 2017, when it unveiled the fourth-generation 2019 Silverado, according to the company’s website.